Business Analyst - Manager - User Growth

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

Role Overview

We are looking for a data-driven Business Analyst with strong analytical foundations and
exposure to AI-driven solutions to drive growth across acquisition, activation, retention, and
monetization funnels. The role will combine advanced analytics, experimentation, automation,
and AI-powered insights to improve business outcomes.

Key Responsibilities

Analyze large datasets to identify growth opportunities and performance gaps
Build predictive models to forecast user behavior (activation, churn, LTV, etc.)
Leverage AI/ML techniques for user segmentation, targeting, and personalization
Work on recommendation logic and intelligent incentive optimization
Design, track, and evaluate A/B experiments and growth campaigns
Develop automated dashboards and insight generation systems
Collaborate with Product and Tech teams to integrate AI-led decision frameworks
Translate business problems into analytical models and scalable solutions
Use GenAI tools to automate reporting, insight generation, and business summaries

Hands-on experience with Python (Pandas, NumPy, Scikit-learn preferred)
Understanding of ML concepts (regression, classification, clustering, model evaluation)
Experience with churn prediction / propensity modeling / LTV modeling is a plus
Familiarity with experimentation frameworks and statistical testing
Exposure to GenAI tools for analytics automation and productivity enhancement

Key Skills & Qualifications

46 years of experience in Business Analytics / Growth / Strategy roles
Strong proficiency in SQL (mandatory)
Strong analytical and statistical reasoning
Experience with BI tools (Tableau / Power BI / Looker, etc.)
Ability to convert AI/ML outputs into business recommendations
Experience in fintech / consumer internet preferred

Superpowers/ Skills that will help you succeed in this role:
Growth mindset with strong ownership
Structured problem-solving ability
Curiosity towards AI-led business transformation
Strong stakeholder management and communication skills

Why join us
A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!