Business Analyst

Job Summary

We are seeking a Business Analyst – Digital & UX Projects who can act as a critical link between clients, design teams, and developers. This hybrid role combines business analysis, client communication, and UX support, particularly within WordPress, eCommerce platforms, and digital marketing-driven environments. The ideal candidate will ensure digital initiatives are aligned with user needs and business goals, while maintaining high-quality delivery and client satisfaction.

Key Responsibilities

Business Analysis & Client Requirement Gathering:

- Act as the primary liaison between clients and internal teams to understand project goals and functional requirements.

- Conduct stakeholder interviews, gather business needs, and translate them into user stories and technical documentation.

- Define project scopes, MVPs, and feature prioritization based on client objectives and feasibility.

Project Coordination:

- Oversee the progress of multiple web/eCommerce projects to ensure timely delivery.

- Utilize project management tools (e.g., Trello, JIRA, Asana) to manage workflows and ensure clear communication across teams.

- Organize client meetings, status calls, and feedback loops.

UX Collaboration & Validation:

- Partner with UI/UX designers to align requirements with user-centered design.

- Assist in creating wireframes, workflows, and usability documentation.

- Support user feedback sessions and conduct or facilitate UAT to validate feature implementation.

CMS & Digital Coordination:

- Collaborate on WordPress and other CMS-driven projects—ensure themes, content, and structure align with functional and design specs.

- Work with digital marketing and SEO teams to align content strategy with UX best practices and business KPIs.

Must-Have Skills

- 2+ years experience as a Business Analyst, Project Coordinator, or Client Delivery Executive in IT/digital environments.

- Understanding of UX/UI principles and collaboration with design teams.

- Strong documentation skills (BRD, SRS, UAT plans, etc.).

- Familiarity with WordPress or eCommerce platforms (Magento, WooCommerce, PrestaShop, etc.).

- Excellent client communication, problem-solving, and organizational abilities.

Nice-to-Have Skills

- Knowledge of digital marketing concepts and SEO fundamentals.

- Basic knowledge of tools like Figma, Adobe XD.

- Exposure to Agile/Scrum methodologies.

- Basic HTML/CSS understanding is a plus.