Business Analyst Fresher ll

Job Responsibilities:

• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
• Evaluates customers online behavior and provides insights and recommendations for further enhancements to the guest experience.
• Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
• Analyze sales funnels and customer intent
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition

Qualifications / Skills:

• Proficient in marketing research and statistical analysis
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication and presentation skills