Business Analyst - Ecommerce

Role: Business Analyst -E-commerce

Experience: 4 years

Location: Hyderabad (WFO)

Timings: 2-11PM

JD:

Key Responsibilities:

1. Data-Driven Analysis & Reporting:

- Analyze e-commerce and in-store sales data to provide insights that enhance product performance, customer engagement, and revenue.

- Monitor and optimize KPIs like website traffic, conversion rates, in-store footfall, and average transaction value.

- Develop dashboards and provide regular reports on customer behavior, sales trends, and inventory performance.

2. Google Analytics & Digital Ads Analysis:

- Monitor and analyze website performance using Google Analytics to identify trends and areas for improvement.

- Conduct analysis on Meta (Facebook, Instagram) Ads performance and provide actionable insights to improve campaign ROI.

- Work closely with the digital marketing team to optimize paid ad performance and customer acquisition strategies.

3. Marketplace Analysis:

- Analyze the performance of products across various online marketplaces (Amazon, Myntra, etc.) to optimize listings and drive sales.

- Track competitor performance and pricing trends on marketplaces to ensure competitive positioning.

4. Inventory & Supply Chain Management:

- Optimize inventory levels based on seasonal demand, product performance, and sales forecasts.

- Track stock across both retail and online channels to ensure timely replenishment and minimize stock-outs or overstocking.

- Collaborate with supply chain teams to streamline operations, reduce lead times, and improve supplier performance.

5. E-commerce Analytics & Optimization:

- Analyze website data (e.g., traffic sources, customer journey, cart abandonment) to identify areas of improvement.

- Work with marketing and web development teams to improve user experience and increase online conversions.

- Monitor the performance of digital marketing campaigns and provide actionable insights to optimize ROI.

6. Financial & Market Analysis:

- Conduct financial analysis to assess the profitability of product lines, marketing campaigns, and store performance.

- Analyze competitive positioning and market trends to identify opportunities for growth.

- Assist in budgeting, forecasting, and setting sales targets based on market insights.

7. Exceptional Presentation & Decision-Making Support:

- Prepare high-quality presentations for the leadership team that summarize complex data insights and recommendations.

- Provide key insights that help senior management make informed decisions across inventory, sales, and marketing strategies.

- Translate data into clear, actionable steps for different teams within the business.

Key Qualifications:

Education:

- Bachelors degree in Business, Data Analytics, Economics, or a related field. MBA is a plus.

Experience:

- 3-5 years of experience as a Business Analyst, preferably in fashion retail or e-commerce.

- Proven track record of working with retail or e-commerce analytics tools.

- Experience with Google Analytics, Meta Ads, POS, ERP systems, and e-commerce platforms (e.g., Shopify, Magento) is highly preferred.

Skills:

- Strong analytical skills with experience in using tools like Excel, SQL, Tableau, Google Analytics.

- Excellent understanding of retail metrics, e-commerce KPIs, customer behavior analytics, and digital ads performance analysis.

- Exceptional presentation skills, with the ability to create detailed reports and presentations that influence decision-making.

- Strong communication skills to present data insights effectively to non-technical stakeholders.