We are seeking a skilled Ecommerce Business Analyst to improve and maintain our e-commerce presence, processes, and sales performance. In this role, you will analyze key business metrics and generate actionable insights and reports to support marketing, UX, payment systems, and overall strategic growth.
Specific responsibilities:
- Determining the companys e-commerce goals and KPIs.
- Identifying key areas for improvements, such as audience acquisition, behavior, and conversions.
- Monitoring and analyzing e-commerce metrics and figures.
- Transforming e-commerce data into operational insights.
- Researching competitors, alternative markets, and opportunities in the e-commerce space.
- Brainstorming ideasto enhance and transform the companys e-commerce approach.
- Developing e-commerce solutions in conjunction with marketing and IT personnel.
- Implementing broad e-commerce strategiesto assist our business development goals.
- Reporting and acting on changes and market trends.
- Advising various business stakeholders on e-commerce related matters.
- A bachelors degree in business management, marketing, or data science.
- A minimum of 4 years experience in digital economies and e-commerce.
- In-depth understanding of web-analytic tools, such as Google Analytics, Heap, Oracle, and OWOX BI.
- Knowledge of important e-commerce terminology and measures.
- Highly organized, analytical, and technically-minded.
- Proficient in various data analysistechniques and procedures.
- Excellent report writing and presentation abilities.
- Able to orient data analyticsinsights with the end-user in mind.
- Professional, punctual, and goal-driven.
- A team player with great communication skills.
Qualification:
- Proficiency with web analytics tools such as Google Analytics, Adobe Analytics(Omniture), Web
- trends and with first party consumer data sets.
- High proficiency with SQL and data warehousing tools such as Snowflake
- Proficiency with using Power BI, Google Data studio to create data visualizations from disparate data
- sources.
- Comprehensive understanding of Google Analytics(UA v4.0)
- Strong ability to clearly articulate business performance metricsthrough data and data
- visualization.
- Well versed in automated reporting methods such as Google APIs, Adobe Report Builder, Adobe
- Workspace, and other reporting efficiency tools.
- High proficiency with Excel - including manipulating large data sets, using pivot tables,
- automating data pulls through 3rd party plugins.
- Strong Microsoft Office Skillsthat can be leveraged to best communicate analytics findings.
- Demonstrated ability to solve problems, think conceptually and drive results within an ecommerce or
- software development environment.
- Possess ability to synthesize complex or diverse information, collect and research data, use intuition
- and experience to complement data.
- Experience working and leading groups within an agile environment.
- Exceptional communication and interpersonal skills.
- Manage ambiguity and adapt readily and easily to changesin priorities and business conditions
- Ability to multitask, meet deadlines, manage multiple projects, a strong sense of urgency, and followthru in addressing issues.
- Highly accountable and performance driven
