Business Analyst

Job Location: HSR Layout, Bangalore (on-site)

Blissclub is one of India's fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space- not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don't just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital followed by another round of Rs. 33 Crores in May 2025.

Featured on LinkedIn's Top Startups list in 2022 and 2025, we're one of India's fastest-growing D2C brands redefining comfortable apparel for India.

Key Responsibilities:

1. Performance Analysis

• Analyze trends in traffic, conversion rates, CAC, AOV, ROAS, repeat purchase, etc. across online and offline channels.
• Analyze store stock availability, develop improvements in replenishment logic and implement it
• Identify root causes behind performance fluctuations and present actionable insights during review meetings.
• Carry out ad hoc deep dives based on business questions-e.g., cohort analysis, funnel drop-offs, customer segmentation, etc.

2. Dashboarding & Reporting

• Build and maintain performance dashboards across marketing, website, app, and operations using tools like Google Data Studio / Looker Studio, Power BI, or Tableau.
• Automate data pulls and reporting wherever possible using connectors, scripts, or APIs.
• Ensure regular updates of dashboards (daily/weekly/monthly) and accuracy of all reported metrics.
• Consolidate data from multiple sources data pipelines and ETL processes (Shopify, Meta, Google Ads, Google Analytics, CRM, Marketplaces, etc.) into unified views.

3. Data Automation & Infrastructure

• Work with internal/external partners to streamline the data Pipeline or integrations between tools and dashboards.
• Set up automated alerts, anomaly detection, and scheduled reporting to reduce manual effort.
• Support in cleaning and structuring datasets for better analytical use.

4. Strategic Projects & Initiatives

• Lead and execute analytics-led initiatives such as:
• Pricing and discount effectiveness studies
• Campaign performance benchmarking
• Customer segmentation or RFM analysis
• Inventory planning and store replenishment
• Loyalty program usage and effectiveness
• Sales projections and monthly/quarterly planning
• Scalable models for forecasting, category tracking, and customer analysis
• Collaborate cross-functionally with marketing, product, operations, and finance teams.

Qualifications:

• Self-starter with strong ownership, attention to detail, and a problem-solving mindset.
• 2–5 years of experience in analytics, preferably in a D2C / eCommerce / consumer brand environment.
• Strong proficiency in Excel, Google Sheets, SQL, and at least one dashboarding tool (Google Data Studio, Power BI, Tableau, etc.).
• Comfort working with large datasets and joining multiple data sources.
• Familiarity with data from platforms like Shopify, Google Analytics, Meta Ads, and Google Ads.
• Ability to translate data into actionable business recommendations.

Preferred Skills (Good to Have)

• Experience with Python or R for automation or analysis.
• Exposure to data pipeline tools (Zapier, Supermetrics, Airbyte, etc.).
• Understanding of marketing performance metrics and eCommerce funnels.
• Experience with CRM / retention analytics (Moengage, Webengage, CleverTap, Mixpanel, etc.).
• Exposure to data warehouse tools (BigQuery, Redshift, Snowflake, etc.) and ETL workflows.

Who we are :

Blissclub was founded in 2020 by Minu, because she couldn't find great quality activewear where the fit, functionality and feel were just right.

Designing technical apparel requires a deep understanding of the problems faced by the wearer and we at Blissclub are spearheading a revolution to design with intent and for everybody.

Come say hi!

https://blissclub.com/