BTL Manager

Company Description

Acme Advertising Co. is a leading provider of outdoor publicity and retail shop branding services with a pan-India presence and over 15 years of industry expertise. Established in 2008, the company has worked with 173+ corporate clients across India and the UAE, completing more than 330,000 installations and 2,970 projects with an impressive 77% repeat client rate. Acme specializes in formats such as hoardings, billboards, unipoles, and pole kiosks, serving diverse sectors including real estate, FMCG, fashion & lifestyle, and airlines. With an in-house flex and vinyl printing unit capable of delivering 25,000 sq. ft. daily, the company stands out for its cost-effective and reliable services.

Role Description

We are seeking a BTL Manager for a full-time, on-site role based in New Delhi. The BTL Manager will oversee Below-the-Line (BTL) advertising campaigns, plan and execute promotional activities, manage vendor and client relationships, and ensure the timely delivery of projects within budget constraints. Key responsibilities include coordinating with design teams, negotiating with vendors, supervising field operations, and evaluating the effectiveness of advertising initiatives to drive brand visibility and business growth.

Qualifications

• Expertise in BTL Advertising, RWA Activations, and Campaign Executions
• Strong Vendor Management, Client Servicing, and Negotiation skills
• Proficiency in Budget Planning, Project Coordination, and Deadline Management
• Excellent Communication, Leadership, and Team Management skills
• Ability to analyze campaign performance and provide actionable insights
• Hands-on experience in the advertising or retail branding industry is highly advantageous
• Bachelor's degree in Marketing, Business Administration, or a related field