Position Title: Executive BTL Marketing
Department: Marketing
Location: West Delhi
Experience Required: 2+ Years
Industry Preference: Diagnostic / Healthcare
Education: Graduate (BSC, MBA preferred)
About Us
Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.
Role Summary
The Executive / Senior Executive BTL Marketing will be responsible for executing high-impact on-ground marketing activities to drive brand visibility, lead generation, and walk-ins. The role focuses on planning and executing BTL campaigns such as society camps, mall activations, exhibitions, RWAs, pharmacy onboarding, and other community-level initiatives.
Key Responsibilities BTL Planning & Execution
- Plan and execute on-ground BTL marketing activities across assigned locations
- Conduct society camps, health check-up camps, RWA activations, mall exhibitions, joggers park activities, and other local outreach programs
- Execute leaflet distribution, canopy activities, and promotional drives to increase brand awareness
BTL Camps & Activations
- Coordinate end-to-end execution of health camps including permissions, setup, staffing, and reporting
- Ensure effective on-ground presence and engagement during camps and activations
- Support weekend and Sunday camps as per business requirements
On-ground Marketing & Partnerships
- Work on DSA and pharmacy onboarding initiatives under the BTL model
- Coordinate with sales, operations, and channel partners for smooth execution
- Build strong local-level relationships to enhance outreach effectiveness
Channel & Partnership
- Work on DSA activities and pharmacy onboarding under the BTL marketing model
- Coordinate with sales, operations, and channel teams for smooth execution of activities
- Build and maintain strong local relationships to enhance outreach effectiveness
Brand Visibility & Compliance
- Ensure correct placement and usage of branding materials at all activity locations
- Maintain consistency in brand communication and visual identity across all touchpoints
Reporting & Coordination
- Maintain daily and weekly reports on BTL activities
- Track performance of campaigns and share actionable insights
- Coordinate with internal teams and vendors for timely execution
Skills & Competencies
- Strong doctor networking capability
- Deep diagnostic industry knowledge
- Strong planning and strategy-building skills
- Leadership of large teams and distributed sales force
- Analytical and data-driven decision-making
- Excellent negotiation and relationship management
- Problem solving and conflict resolution
Key Deliverables
- Timely and effective execution of BTL and on-ground marketing activities
- Successful planning and execution of society camps, RWAs, mall exhibitions, and health camps
- Improved brand visibility and local market penetration
- Increased lead generation and walk-ins through BTL initiatives
- Accurate and timely reporting of all marketing activities
Preferred Profile
- 2+ years of experience in BTL marketing
- Experience in society activations, camps, exhibitions, healthcare or retail marketing preferred
- Strong on-ground execution capability and willingness to work in a field-intensive role
- Good communication skills with a presentable personality
BTL Marketing,On-ground Execution,Campaign Planning
