Branding Officer (Equity-Based) Kefilo About Kefilo
Kefilo is building a human transformation ecosystem focused on functional nutrition, preventive wellness, gut health, lifestyle redesign, accountability systems, mental wellness, and sustainable human performance.
We are not building a conventional food startup, cloud kitchen, healthy meal brand, or food delivery company.
Our vision is to create scalable systems that improve health outcomes, nutrition behavior, lifestyle habits, human performance, and long-term wellbeing through nutrition, accountability, and sustainable transformation.
We believe that people do not connect with products.
They connect with stories, beliefs, communities, and experiences.
Because of this, branding is not a support function at Kefilo.
It is a strategic pillar that will help shape how the world understands nutrition, wellness, and human transformation.
Position
Role: Branding Officer
Location: Remote
Type: Equity-Based Founding Team Opportunity
Experience: 2+ Years Preferred
About The Opportunity
This is not a conventional branding role.
We are looking for someone who can help build the identity, voice, perception, and emotional connection behind Kefilo.
You will work directly with the founder and leadership team to create a brand that stands for transformation rather than simply food or nutrition.
This role is ideal for someone who understands consumer psychology, storytelling, brand-building, and long-term community creation.
Key Responsibilities 1. Brand Strategy & Positioning
- Define and strengthen Kefilo's brand identity
- Build clear differentiation from food delivery and conventional wellness brands
- Create a strong brand narrative and positioning strategy
- Ensure consistency across all customer touchpoints
- Storytelling & Content Direction
- Develop compelling brand stories and communication frameworks
- Create educational and awareness-driven brand initiatives
- Guide content themes, campaigns, and messaging
- Support founder branding and thought leadership initiatives
- Community & Brand Building
- Build meaningful engagement with customers and communities
- Develop initiatives that strengthen trust and brand credibility
- Support ambassador, influencer, and partnership programs
- Create experiences that improve long-term brand loyalty
- Creative & Strategic Growth
- Work closely with marketing, design, nutrition, and operations teams
- Contribute to campaign planning and execution
- Identify opportunities to increase brand visibility and awareness
- Help shape the future direction of the Kefilo brand
What We Are Looking For
- Strong understanding of branding and consumer behavior
- Excellent communication and storytelling skills
- Ability to think strategically and execute creatively
- Experience in content, branding, marketing, community building, or related fields
- Startup-friendly mindset
- Long-term ownership mentality
- Passion for wellness, nutrition, and human transformation
Preferred Experience
- Brand strategy and positioning
- Content and communication planning
- Consumer psychology and storytelling
- Community building and engagement
- Startup or consumer brand experience
- Wellness, healthcare, nutrition, FMCG, or lifestyle sectors
Areas Where You Can Create Impact
- Building the long-term identity of Kefilo
- Creating trust and credibility in the wellness space
- Educating consumers about functional nutrition and preventive wellness
- Developing powerful storytelling systems
- Building strong communities and brand loyalty
- Creating a category-defining wellness brand
- Strengthening customer engagement and retention
- Shaping the future perception of the company
Why Join Kefilo
- Opportunity to become part of the founding team
- Build a brand from the ground level
- High ownership and strategic influence
- Direct interaction with founders and leadership
- Opportunity to shape the future of a wellness ecosystem
- Long-term equity upside as the company grows
Selection Process
- Initial Discussion
- Branding & Strategy Assessment
- Vision Alignment Discussion
- Short Collaboration Phase
- Equity-Based Onboarding
A Few Questions For You
- What brands have inspired you the most and why
- What branding, storytelling, content, or community-building work have you personally handled before
- How would you position Kefilo differently from food brands, nutrition brands, and wellness startups
- If you joined Kefilo today, what would be your priorities during the first 90 days
- What role do you believe branding plays in changing human behavior and wellness outcomes
- Why are you interested in joining an early-stage startup with an equity-based ownership structure
Please Share
- Resume/CV
- LinkedIn Profile
- Portfolio or Previous Work
- Branding or Marketing Projects
- Content or Community-Building Experience
- Areas of Expertise
- Anything else you believe reflects your mindset and capabilities
We are not looking for someone to simply manage social media or create campaigns.
We are looking for someone who can help build the identity, trust, and long-term perception of a company that aims to transform how people think about nutrition, wellness, and human performance.
Skills: transformation,storytelling,branding
