Description
We are seeking an experienced Branding & Marketing Manager to lead our branding initiatives and marketing strategies in India. The ideal candidate will have a strong background in developing effective marketing plans and executing campaigns that enhance brand awareness and drive customer engagement.
Responsibilities
- Develop and implement branding strategies to enhance the company's market presence.
- Conduct market research to identify trends and customer preferences.
- Create and manage marketing campaigns across various channels including digital, social media, and print.
- Collaborate with cross-functional teams to ensure brand consistency.
- Analyze campaign performance metrics and prepare reports for senior management.
- Manage relationships with external vendors and agencies.
- Oversee the production of promotional materials and content.
- Organize and participate in promotional events and exhibitions.
Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience in branding and marketing.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, PPC).
- Strong understanding of social media marketing strategies.
- Excellent written and verbal communication skills.
- Ability to analyze data and derive actionable insights.
- Creative thinking and problem-solving skills.
- Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
- Strong project management skills and attention to detail.
