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The Lead - Social Media and Branding will lead the college's digital presence, building and enhancing Sri Eshwar College of Engineering's brand across social media platforms. This role focuses on engaging students, faculty, alumni, and the wider community through strategic content, campaigns, and analytics to strengthen reputation, increase visibility, and support institutional goals.
Develop and lead the overall social media strategy aligned with institutional goals
Strengthen the college's brand presence and reputation across digital platforms
Oversee content planning, creation, and publishing for all official social channels
Drive engagement with students, parents, alumni, and external stakeholders
Collaborate with academic and administrative departments to showcase achievements and initiatives
Monitor digital trends and innovate content approaches to maintain relevance
Analyze performance metrics and optimize strategies based on insights
Manage online community interactions professionally and protect brand image
Support admissions, events, and outreach through targeted digital campaigns
Ensure consistency of brand voice, tone, and visual identity across platforms
Education Qualification: Any Degree
Job ID: 145961027