iCliniq is looking for a strategic and hands-on Social Media Lead to own and scale our digital presence across platforms. This is a leadership role you'll be building and mentoring a team of content executives, shaping the overall social strategy, and directly influencing how millions of users experience iCliniq online. Open to both medical and non-medical candidates with strong leadership credentials.
Key Objectives
- Own the social media roadmap across all platforms
- Lead and mentor a team of social media executives
- Drive audience growth, engagement, and brand authority
- Align social strategy with SEO, content, and product goals
- Build iCliniq's voice as a trusted healthcare destination
Key Responsibilities
- Define and execute a monthly and quarterly social media strategy
- Lead content planning, calendar management, and campaign execution
- Manage and review the output of the social media team
- Drive platform growth across Instagram, LinkedIn, YouTube, Twitter/X, Facebook, Pinterest, and Reddit
- Collaborate with SEO, Research, Newsletter, and Product teams
- Own performance reporting - weekly analytics, A/B test results, and monthly trend decks
- Identify emerging platform opportunities and content formats
- Ensure all content meets iCliniq's medical accuracy and brand guidelines
- Present insights and strategy updates to senior leadership
Team Management
- Directly manage 36 social media executives
- Conduct weekly check-ins, performance reviews, and skill development sessions
- Review and approve all content before it goes live
Eligibility
Medical Background: MBBS / BDS / BAMS / BHMS / Allied Health with demonstrated social/digital experience
Non-Medical Background: Marketing / Communications / Journalism / MBA with 2+ years in social media
Required Skills
- Proven experience managing social media at scale (100K+ audience)
- Strong content strategy and storytelling ability
- Platform-level expertise: Meta, LinkedIn, YouTube, Twitter/X
- Analytics proficiency: Meta Business Suite, Google Analytics
- Team leadership and cross-functional collaboration
- Campaign planning and performance reporting
Preferred Skills
- Experience in healthcare, edtech, or D2C brands
- Tools: Canva, Hootsuite, Buffer, Sprout Social
- SEO and paid social basics (Meta Ads, LinkedIn Ads)
- Understanding of audience segmentation and community building
- AI Tools: Willingness to explore and adopt AI tools for content ideation, caption writing, image generation, scheduling, and performance analysis (e.g. ChatGPT, Gemini, Canva AI, and similar tools) - prior experience a strong plus
- Strong personal or brand portfolio
Why Join iCliniq
You'll lead one of healthcare's most ambitious digital teams, building a brand that genuinely helps patients and doctors. Fast-paced, collaborative, and purpose-driven.
Salary: 25,000 - 30,000 month
