Key Responsibilities
A. LinkedIn Branding and Visibility
- Support the company's employer brand and market presence through regular, high-quality LinkedIn Content.
- Coordinate with internal stakeholders to create branding content around success stories, thought leadership, market insights, and service capabilities.
- Maintain consistency in brand tone, content quality, and posting cadence.
B. New Acquisition and Dormant Client Activation
- Hunting of new logos through research-led outreach and lead generation.
- Reactivation of inactive or dormant clients.
- Identify potential opportunities from existing networks, LinkedIn, references, events, and industry mapping.
- Work closely with leadership to build outreach lists and track engagement progress.
C. Coordination and Reporting
- Share periodic progress updates with reporting managers.
- Ensure accurate documentation of branding and BD activities.
Key Result Areas
- Timely execution of LinkedIn content calendar and branding initiatives
- Contribution to new client acquisition pipeline and dormant client revival
Ideal Candidate Profile
- Strong written communication and content sense
- Good understanding of LinkedIn branding and B2B visibility
- Research-oriented mindset with attention to detail
- Ability to understand business context and convert inputs into structured material
- Comfortable working with trackers, deadlines, and cross-functional stakeholders
Behavioral Expectations
- High ownership and consistency in execution
- Structured reporting and follow-through
- Collaborative working style with Business teams and leadership
- Quality-conscious and solution-oriented approach
