Branding & Marketing Officer (Equity-Based) HiWox About HiWox
HiWox is building a human transformation ecosystem focused on preventive wellness, physical wellness, mental wellness, lifestyle redesign, accountability systems, and sustainable human performance.
We are not building another fitness company, wellness app, healthcare startup, or coaching platform.
Our vision is to create scalable transformation systems that help people improve their health, wellbeing, productivity, and quality of life through a combination of wellness science, technology, accountability systems, and human support.
We believe the future of wellness will be driven by education, trust, community, behavioral change, and strong personal brands—not advertisements alone.
Position
Role: Branding & Marketing Officer
Location: Remote
Type: Equity-Based Founding Team Opportunity
Experience: 2+ Years Preferred
About The Opportunity
This is not a conventional marketing role.
We are looking for someone who can help build the brand, voice, growth engine, and community of HiWox from the ground level.
You will work closely with the founder and leadership team to position HiWox as a trusted transformation ecosystem in preventive wellness, mental wellbeing, lifestyle redesign, and human performance.
This role is ideal for someone who enjoys storytelling, community building, growth experimentation, partnerships, content strategy, and brand creation.
At The Current Stage, We Are Focused On
- Building our core founding and leadership team
- Establishing a differentiated brand identity
- Creating awareness around holistic wellness and human transformation
- Building communities and strategic partnerships
- Developing content and education ecosystems
- Creating long-term brand trust and credibility
Equity Structure
Currently, this is an equity-based founding team opportunity with no fixed salary until we secure funding and stabilize revenue systems.
Our primary focus right now is building a highly aligned ownership-driven team with long-term vision.
Our Process Generally Includes
- Multiple strategic discussions to evaluate mindset, marketing capability, execution ability, and long-term alignment
- A short NDA-based collaboration phase to evaluate communication, ownership, contribution, and practical involvement
- Long-term onboarding and strategic role structuring as we move toward funding, scaling, and formal company structuring
As Branding & Marketing Officer at HiWox, You Would Help Shape
- Brand positioning and messaging
- Content and storytelling strategy
- Community-building initiatives
- Digital marketing and growth systems
- Healthcare and wellness partnerships
- Founder branding initiatives
- Customer acquisition and engagement frameworks
- Long-term brand equity and awareness
Core Responsibilities 1. Brand Building & Positioning
- Build and strengthen the HiWox brand across digital and offline channels
- Develop clear positioning within wellness, healthcare, and human transformation
- Ensure consistent brand communication across all touchpoints
- Content & Storytelling
- Develop educational, awareness-driven, and transformation-focused content
- Support founder branding and thought leadership initiatives
- Build storytelling frameworks that inspire trust and engagement
- Growth & Community Building
- Build and manage wellness communities
- Develop partnerships with healthcare professionals, wellness experts, corporates, and institutions
- Create engagement and referral programs
- Marketing & Awareness
- Execute digital marketing campaigns
- Track growth, engagement, and acquisition metrics
- Identify innovative marketing opportunities and growth channels
What We Are Looking For
- Strong understanding of branding, marketing, and consumer psychology
- Excellent communication and storytelling skills
- Understanding of digital marketing and community building
- Ability to create trust-driven brands
- Strong execution capability
- Startup-friendly attitude
- Long-term ownership mentality
Preferred Backgrounds
- Branding
- Marketing
- Digital Marketing
- Communications
- Public Relations
- Growth Marketing
- Community Building
- Consumer Psychology
- Healthcare Marketing
- Wellness Marketing
Before Moving Ahead, I Would Genuinely Like To Understand A Few Things From Your Side
- What branding, marketing, growth, storytelling, community-building, or communication projects have you personally handled before Please explain your exact role and contribution.
- Have you previously worked with startups, wellness brands, healthcare organizations, consumer brands, or digital-first businesses If yes, what exactly did you contribute
- If you joined HiWox today, what would be your priorities during the first 90 days
- How would you position HiWox differently from fitness companies, wellness apps, healthcare startups, and coaching businesses
- Why are you interested in joining an early-stage startup remotely/part-time without fixed compensation initially
Please Also Share
- Resume/CV
- LinkedIn Profile
- Portfolio or Relevant Work
- Branding and Marketing Experience
- Campaigns or Projects You Have Led
- Social Media Profiles (if relevant)
- Anything else you believe reflects your mindset and capabilities
We are not looking for employees.
We are looking for long-term builders who genuinely want to help shape the future of preventive wellness, human transformation, and sustainable wellbeing.
Skills: community building,healthcare,transformation,branding
