We are seeking a creative and analytical Brand Strategist to help build, manage, and strengthen brand presence across B2B and B2C markets. The ideal candidate will have hands-on experience in developing brand strategies, market positioning, and integrated campaigns that drive awareness, engagement, and business growth.
Key Responsibilities
- Develop and execute brand strategies aligned with business goals for both B2B and B2C audiences
- Conduct market research, competitor analysis, and customer insights to guide brand positioning
- Define brand messaging, value propositions, and tone of voice across channels
- Collaborate with marketing, sales, design, and content teams to ensure brand consistency
- Plan and support brand campaigns across digital, social, offline, and experiential platforms
- Monitor brand performance using KPIs, brand health metrics, and campaign analytics
- Assist in brand launches, rebranding initiatives, and product positioning strategies
- Ensure consistent brand guidelines across all communication and touchpoints
Required Skills & Competencies
- Strong understanding of brand strategy principles for both B2B and B2C markets
- Experience in storytelling, messaging frameworks, and brand architecture
- Knowledge of digital marketing channels, content strategy, and social media branding
- Ability to analyze data and translate insights into actionable strategies
- Excellent communication, presentation, and stakeholder management skills
- Creative thinking with a strategic and business-oriented mindset
