Brand Strategist (Skincare Startup)

Responsibilities:

We are looking for a Brand Strategist with strong D2C experience to build and scale our skincare brand across digital-first consumer touchpoints. This role will own brand positioning, storytelling, and strategic direction, ensuring a consistent, compelling brand experience across e-commerce, social, performance marketing, packaging, and community platforms.

Define and evolve the brand's positioning, purpose, voice, and values for a D2C skincare audience

Develop long-term brand strategy aligned with business, growth, and revenue goals

Ensure consistent brand messaging across website, social, paid media, packaging, and CRM

Drive brand strategy across owned D2C channels (website, email, SMS, social commerce)

Partner with performance marketing teams to balance brand building with conversion goals

Use funnel insights (awareness to retention) to optimize brand communication

Deeply understand D2C skincare consumers, routines, and purchasing behaviour

Analyze competitors, category trends, and white spaces in digital-first skincare brands

Translate insights into strong brand narratives and growth opportunities

Lead storytelling for product launches, seasonal campaigns, and always-on content

Guide content strategy for social media, creators, influencers, and community-led marketing

Collaborate with creative, social, and performance teams on campaign concepts and execution

Partner with product and R&D teams on product naming, claims, and positioning

Define D2C go-to-market strategies for new skincare launches

Ensure claims are compelling, compliant, and conversion-focused

Own and evolve brand guidelines across tone, visual identity, and messaging

Review and approve brand assets to ensure consistency across all D2C touchpoints

Act as the internal brand guardian across teams and external partners

Good to have:

24 years of experience in brand strategy or brand marketing

Mandatory experience working with D2C brands, preferably in skincare, beauty, or wellness

Strong understanding of D2C funnels, e-commerce storytelling, and digital-first branding

Experience collaborating with performance marketing, growth, and creative teams

Excellent storytelling, copywriting, and presentation skills

Ability to balance creative brand thinking with commercial impact