Industry: Advertising & Marketing — Sector: Creative Brand Strategy within a full-service advertising agency. This role sits at the intersection of consumer insight, creative idea development, and integrated campaign activation for consumer and B2B brands. Location: India. Workplace: Hybrid.
Primary title (standardized): Brand Strategy Manager. Employer: Beyond Border Consultants.
Role & Responsibilities
- Lead development of brand strategy and positioning across assigned accounts, translating business objectives into clear brand narratives and architectures.
- Convert consumer and market research into actionable insights and concise creative briefs for creative, media, digital, and social teams.
- Design integrated campaign strategies (campaign concept ➜ channel mix ➜ activation plan) and guide cross-functional teams through execution.
- Drive client-facing strategy sessions and pitches; present strategic recommendations and defend approach with data-driven rationale.
- Define measurement frameworks and monitor brand health, campaign performance, and ROI to inform iterative optimisation.
- Coach and mentor junior strategists; create repeatable strategy playbooks and best-practice templates.
Skills & QualificationsMust-Have
- Brand Strategy
- Consumer Insights
- Market Research
- Positioning Strategy
- Creative Brief Development
- Integrated Campaign Planning
- Pitch Development
- Brand Tracking
Preferred
- Social Listening Tools
- Qualitative Research
- Digital Media Planning
Qualifications (brief)
- Proven background in an advertising agency or strategic consultancy with demonstrable strategic work across integrated campaigns.
Benefits & Culture Highlights
- Hybrid work model with flexible office days and focused collaboration sessions.
- High-exposure client work and ownership of end-to-end strategic briefs, with opportunities for rapid leadership growth.
- Collaborative, mentorship-driven agency culture that values creative rigour and measurable impact.
Skills: market research,brand strategy,b2b,brand tracking,integrated campaign planning,pitch development,strategy,advertising
