Brand Strategist

Company Description

Hawk MarTech is a global leader in innovation and marketing, dedicated to helping brands excel in a connected world. With a dual focus, our technology division delivers end-to-end product development, turning ideas into powerful, market-ready solutions. Simultaneously, our marketing division combines creativity, strategy, and data to craft campaigns that captivate audiences and drive measurable results. Headquartered in Dubai with global hubs, we partner with leading brands across industries such as travel, automotive, fashion, media, entertainment, and sports, delivering impactful results and enduring value.

Role Description

We are seeking a strategic, research-driven, and insight-led Brand Strategist to shape and strengthen brand positioning across markets. He/shewill be responsible for developing comprehensive brand strategies that drive growth, ensure consistency, and create meaningful connections with target audiences simultaneously.

KEY RESPONSIBILITIES:

• Develop and execute long-term brand strategies aligned with business objectives
• Conduct market research, competitive analysis, and audience segmentation
• Define brand positioning, messaging frameworks, tone of voice, and brand architecture
• Translate business goals into actionable campaign briefs and strategic roadmaps
• Collaborate with creative, performance, content, and digital teams to ensure strategic alignment
• Monitor brand performance metrics and provide recommendations
• Identify emerging social trends to strengthen brand
• Maintain brand consistency across all touchpoints (digital, offline, internal communication)
• Ensure adherence to brand guidelines

QUALIFICATIONS

• Bachelor's degree in marketing, Communications, Business, or related
• 45 years of experience in brand strategy, marketing strategy, or similar role
• Strong analytical and research skills
• Excellent presentation and experience working with cross-functional teams

PREFERENCE

• Experience in agency or fast-paced brand environments
• Knowledge of performance marketing and digital ecosystems