About the Job:
We are looking for a passionate and dynamic experienced digital marketing Professional to join our Marketing team at Manipal Hospitals!
About Manipal Hospitals:
As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 8 million patients annually, with a focus on providing affordable, high-quality healthcare services. Manipal's integrated network today has a pan-India footprint of 49 hospitals across 24 cities with 12,600 licensed beds, and a talented pool of 11,000+ doctors and an employee strength of over 34000.
Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from around the globe. Manipal Hospitals is AAHRPP accredited and most of the hospitals in its network are NABH, NABL, ER, Blood Bank accredited and recognized for Nursing Excellence.
Role: Branding (Digital Marketing)
Location: Old HAL Airport Road, Bengaluru, Karnataka
What You'll Do:
- Brand Integrity: Ensure absolute adherence to brand guidelines across all marketing collateral and communications.
- Brand Visibility: Maintain high visibility for the brand across the entire digital and marketing ecosystem.
- Budget Management: Strategic oversight and adherence to the marketing budget, ensuring efficient allocation for brand-building activities.
- Agency Management: Lead and coordinate with external agencies to ensure deliverables align with the 360-degree brand vision.
- Project Coordination: Competently handle the coordination of multiple projects simultaneously, ensuring timely delivery and brand alignment
- Integrated Brand Strategy: Define and drive the overarching brand strategy, ensuring that the brand's positioning is consistent across all platforms, including social media, content marketing, and offline properties.
- 360-Degree Brand Positioning: Develop and manage a cohesive content strategy that goes beyond the basics to establish a distinct brand voice. Identify and tap into new marketing channels to optimize ROI and increase revenue growth through holistic brand awareness.
- Market Share of Voice: Strategize and monitor initiatives that strengthen the brand's share of voice across the industry, ensuring the brand reaches desired target groups effectively.
- Reputation & Credibility Management: Use advanced analytics and listening tools to monitor the organization's reputation. Proactively manage brand perception to ensure the maintenance of a trusted healthcare identity.
- Integrated Campaign Management: Drive multi-channel marketing campaignsincluding awareness, lead generation, and event-based activationsto support both Outpatient (OP) and Inpatient (IP) digital business growth.
- Influencer & Stakeholder Engagement: Engage with key influencers and industry voices to enhance brand credibility and extend reach within the healthcare space
What We Are Looking For:
- Graduate/MBA
- Minimum 4 years of experience predominantly in Digital Marketing & Brand Management
- Strong communication skills, both oral and written
Note: There is no Policy of Work from home.
How to apply: Ready to make your mark with us Apply now by sending your resume to the link below :
Career | Manipal Hospitals
