Role and Responsibilities:
- Interpret brief from the client to understand the brand positioning, key challenges, Brand/Initiative Objectives and resources available and drive ideation and execution across all relevant properties.
- Understand all the sell-able commodities of each IP including media, content, digital, on-ground and develop more such commodities.
- Stay on top of the trends in a rapidly changing media market and client industries by continuous upgrading and learning.
- Build and foster meaningful national and global partnerships across non-revenue partners
- Develop and update an ideal lead generation and step-wise pitching process using relevant technology.
- Execute agreed plan through key stakeholders in all relevant vehicles for each campaign.
- Measure and report on the success of marketing campaigns to the brand and partners.
Skills Required:
- This role needs a balance of very strong marketing creativity and commercial acumen.
- You should be able to convey with clarity & effectiveness across verbal and written communications. This role will require doing presentations, calls and in-person meetings with clients regularly.
- Nerves of steel and ability to work under pressure and meet deadlines.
- Ability to multitask & work on multiple projects simultaneously
- 3 to 4 years of experience in a digital agency with a track record of successfully managing client relations, negotiating and closing deals.
- Agency or festival sales background preferred.
