Brand Partnerships & Affiliations Manager

Job Title: Brand Partnerships & Affiliations Manager

*Department:* Business Development / Partnerships

*Reporting To:* Head Business Development / Founder's Office

*Location:* Mumbai-Andheri East

*Preferred Industry: FMCG*

*CTC:* 8LPA to 10LPA

Role Overview

We are looking for a dynamic *Brand Partnerships & Affiliations Manager* to drive strategic collaborations with leading brands across *FMCG, hygiene, caf, retail, lifestyle, and allied categories*.

The role focuses on *revenue generation, co-branding initiatives, in-store activations, and long-term partnerships* aligned with the company's growth vision.

Key Responsibilities

* Identify, approach, and onboard potential brand partners across FMCG, hygiene, caf, retail, and lifestyle sectors

* Develop collaboration concepts, pitch decks, proposals, and commercial models

* Lead end-to-end partnership discussions including commercials, scope, deliverables, and timelines

* Coordinate with internal teams (Projects, Operations, Marketing, Legal) to ensure smooth execution of partnerships

* Manage MoUs, agreements, and all partnership-related documentation

* Plan and execute co-branding initiatives, in-store branding, sampling campaigns, and brand activations

* Track and analyze performance of collaborations; prepare regular MIS and performance reports

* Build and maintain strong long-term relationships with existing partners and drive repeat collaborations

* Represent the company at industry events, exhibitions, brand meetings, and networking forums.

Desired Skills & Competencies

* Strong negotiation, communication, and relationship-management skills

* Proven experience in brand partnerships, alliances, or key account management

* Ability to structure win-win commercial and revenue models

* Good understanding of FMCG, retail, caf, and hygiene brand ecosystems

* Excellent follow-up, coordination, and stakeholder management skills

* Strong presentation, proposal-making, and pitching capabilities.

Qualification & Experience

* Bachelor's degree in Business, Marketing, or a related field (MBA preferred)

* *47 years* of experience in brand collaborations, partnerships, or business development

* Prior experience working with *FMCG / Retail / Caf brands* will be a strong advantage

Key Performance Indicators (KPIs)

* Number of strategic brand collaborations closed

* Revenue generated through partnerships

* Timely and successful execution of collaboration campaigns

* Partner satisfaction, retention, and repeat business.