We are looking for a creative and strategic Brand Marketing Specialist to build, manage, and strengthen brand identity through consistent messaging, campaigns, and market positioning.
Key Responsibilities:
- Develop and execute brand marketing strategies aligned with business goals
- Ensure consistent brand messaging across digital, print, and offline channels
- Plan and manage brand campaigns, launches, and promotional activities
- Coordinate with creative agencies, designers, and internal teams
- Monitor brand performance, awareness, and market perception
- Conduct market research and competitive analysis to support brand positioning
- Support content creation, storytelling, and brand communication initiatives
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 1-5 years of experience in brand marketing or related roles
- Strong understanding of brand strategy, positioning, and storytelling
- Experience with integrated marketing campaigns and content planning
- Ability to analyze brand metrics and campaign effectiveness
- Excellent communication and cross-functional collaboration skills
Benefits
- Competitive salary package
- Health insurance and statutory benefits
- Performance-based incentives
- Learning and professional development opportunities
- Career growth and advancement
