Brand Marketing

About The Opportunity

Role: Brand Marketing

Level: Manager

Location: Gurugram

Reporting To: Associate Director - Brand Marketing

About The Function

The Brand Marketing function at MakeMyTrip plays a pivotal role in driving rapid growth and market expansion. It powers bold, insight-led propositions and delivers clutter-breaking communication that captures attention and drives business momentum. From high-impact ATL and BTL campaigns to agile digital platform strategies, the team leads end-to-end brand-building efforts with creativity, precision, and purpose.

By combining sharp consumer insights with data-driven thinking, the function shapes compelling narratives that spark engagement, build affinity, and inspire action. It operates at the intersection of creativity and performance, continuously pushing the brand forward in an increasingly competitive and dynamic travel landscape.

About The Role

As a Brand Marketing Manager, you will drive the brand, and mobile marketing charter for MakeMyTrip. This role calls for a strong strategic mindset, a deep understanding of consumer behaviour, and the ability to craft bold, insight-led campaigns that deliver both brand impact and business results.

What Will You Be Doing

• Spearheading demand generation across online and offline channels by shaping bold, insight-led marketing strategies that deliver measurable business impact.
• Uncovering and unlocking growth opportunities across products, markets, and consumer segments to drive sustainable and future-ready brand expansion.
• Shaping a deep, continuously evolving understanding of consumer behaviour, category shifts, and competitive dynamics to stay ahead of the curve.
• Leading the development of breakthrough brand campaigns—from strategic ideation and creative briefing to execution across paid, owned, and earned media.
• Driving collaboration across internal teams and agency partners to build consistent, high-impact brand narratives that cut through and convert.
• Architecting integrated media strategies that align performance, brand, and platform efforts into a unified, full-funnel marketing engine.
• Partnering closely with cross-functional teams (Revenue, Product, Category, Sales) to create cohesive, insight-backed go-to-market strategies for new initiatives and innovations.
  
  

Qualification & Experience

• MBA from a reputed institute with 4–6 years of brand marketing experience is a must, preferably in an e-commerce or FMCG environment.
  
  

Key Success Factors Of The Role

• Mindset that will constantly think about ROI, business and revenue.
• Passion for data and an exceptional ability to solve complex problems.
• Ability to think strategically and execute with tactical precision
• Comfortable operating in a fast-paced, high-growth environment
• Ability to identify and pick relevant consumer behaviour and culture trends
• Should have a clea r point of view and be able to sharply and confidently articulate ideas, recommendations, and rationale