Brand Marketing Head

70,000/month is the maximum compensation for this role.

Final compensation may be lower depending on experience, skill set, interview performance, overall fitment, and current compensation. Please apply only if you are comfortable within this budget.

We are looking for a Brand Marketing Head to lead the overall brand, marketing and go-to-market function for our D2C luxury niche brand.

This is a broad brand leadership role for someone who can think beyond campaigns and manage the complete brand growth ecosystem — positioning, communication, GTM, digital marketing, customer acquisition, content, launches, performance inputs and team leadership.

Key Responsibilities:

• Own the overall brand marketing strategy and execution across channels

• Strengthen brand positioning, messaging, identity and customer perception

• Build and execute GTM strategies for new products, launches and initiatives

• Develop integrated marketing campaigns across digital, social, content, influencer, performance and other relevant channels

• Work closely with performance marketing teams/agencies to ensure advertising supports overall brand and revenue objectives

• Identify opportunities to increase brand visibility, customer acquisition, engagement and revenue

• Understand customer behaviour, market trends and competition to shape marketing decisions

• Create strong campaign concepts and ensure consistent communication across all customer touchpoints

• Drive product launches and seasonal/campaign marketing calendars end-to-end

• Monitor marketing performance and use data to improve campaigns, positioning and channel strategy

• Collaborate closely with Founder/Leadership, Creative, Ecommerce, Performance Marketing, Social Media and other teams

• Lead and guide the marketing team while ensuring clear ownership, timelines and execution standards

• Manage external agencies, creators, influencers and marketing partners wherever required

• Bring new ideas for brand expansion, partnerships, collaborations and market penetration

• Balance long-term brand building with short-term business and revenue objectives

What We Are Looking For:

• Strong experience in Brand Marketing, Brand Strategy, Growth Marketing or a similar leadership role

• Preferably experience with D2C, Ecommerce, Consumer, Lifestyle, Luxury, Beauty, Wellness, Fashion or premium brands

• Strong understanding of branding as well as commercial/business outcomes

• Hands-on understanding of digital marketing, performance marketing, content, social media and GTM

• Experience independently managing campaigns and product/brand launches

• Strong strategic thinking combined with execution capability

• Ability to understand data, marketing metrics and customer insights

• Strong communication, presentation and team-management skills

• Comfortable working closely with founders and taking high ownership

• Someone who is proactive, commercially aware and capable of building a brand holistically rather than focusing on only one marketing channel

Location: Gurugram

Work Mode: On-site

Employment Type: Full-time