This role is for one of our clients
Company Name: Arunoday Life Spaces Pvt Ltd
Industry: Construction
Seniority level: Mid-Senior level
Min Experience: 5 years
Location: Hyderabad
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
We are seeking an experienced Brand Manager to drive brand strategy, consistency, and positioning across all physical and digital touchpoints. This is a high-ownership role that requires a blend of strategic thinking and hands-on execution to build a distinctive and aspirational brand in the real estate space.
As part of a growing organization, you will play a key role in establishing brand systems, processes, and best practices, laying a strong foundation for long-term growth, recognition, and market differentiation.
Requirements
Key Responsibilities
Brand Strategy & Positioning
- Develop and execute comprehensive brand strategies to strengthen identity, visibility, and recall
- Ensure all brand communications align with the organization's vision, values, and positioning
- Build a differentiated brand narrative that resonates with target audiences
Brand Consistency & Creative Management
- Maintain consistency across all touchpoints, including marketing collateral, project sites, events, and digital platforms
- Collaborate with design agencies and external vendors to create high-quality, brand-aligned assets
- Oversee content development and ensure cohesive, compelling storytelling across channels
Digital & Social Media Presence
- Lead and manage social media platforms, including LinkedIn, in line with brand positioning
- Ensure content strategy reflects brand ethos and drives engagement
- Work closely with agencies to optimize digital presence and campaigns
Research & Insights
- Conduct market research and competitor analysis to identify growth opportunities
- Monitor brand performance and recommend strategies for continuous improvement
- Leverage insights to refine positioning and communication strategies
Vendor & Budget Management
- Manage relationships with external agencies and vendors
- Oversee budgets, ensuring effective allocation and ROI on marketing spends
- Drive efficiency and accountability across brand initiatives
Key Skills & Competencies
- Strong understanding of branding, positioning, communication, and design principles
- Experience in media planning and performance analytics
- Ability to work independently with end-to-end ownership
- Excellent communication, storytelling, and presentation skills
- Strong vendor management and budget control capabilities
- Knowledge of digital marketing and campaign optimization
- Analytical mindset with a focus on insights and continuous improvement
Qualifications & Experience
- Bachelor's degree in Marketing, Design, Communications, or a related field
- 5-8 years of experience in brand management
- Prior experience in real estate, lifestyle, or FMCG sectors preferred
- Proven track record of building and maintaining brand identity across multiple channels
Skills
- Media Planning
- Performance Analytics
- Vendor & Budget Management
- Branding & Design Principles
- Social Media Marketing
