This role is for one of our clients
We are seeking an experienced Brand Manager to drive brand strategy, consistency, and positioning across all physical and digital touchpoints. This is a high-ownership role that requires a blend of strategic thinking and hands-on execution to build a distinctive and aspirational brand in the real estate space.
As part of a growing organization, you will play a key role in establishing brand systems, processes, and best practices, laying a strong foundation for long-term growth, recognition, and market differentiation.
Requirements
Key Responsibilities
Brand Strategy & Positioning
- Develop and execute comprehensive brand strategies to strengthen identity, visibility, and recall
- Ensure all brand communications align with the organization's vision, values, and positioning
- Build a differentiated brand narrative that resonates with target audiences
Brand Consistency & Creative Management
- Maintain consistency across all touchpoints, including marketing collateral, project sites, events, and digital platforms
- Collaborate with design agencies and external vendors to create high-quality, brand-aligned assets
- Oversee content development and ensure cohesive, compelling storytelling across channels
Digital & Social Media Presence
- Lead and manage social media platforms, including LinkedIn, in line with brand positioning
- Ensure content strategy reflects brand ethos and drives engagement
- Work closely with agencies to optimize digital presence and campaigns
Research & Insights
- Conduct market research and competitor analysis to identify growth opportunities
- Monitor brand performance and recommend strategies for continuous improvement
- Leverage insights to refine positioning and communication strategies
Vendor & Budget Management
- Manage relationships with external agencies and vendors
- Oversee budgets, ensuring effective allocation and ROI on marketing spends
- Drive efficiency and accountability across brand initiatives
Key Skills & Competencies
- Strong understanding of branding, positioning, communication, and design principles
- Experience in media planning and performance analytics
- Ability to work independently with end-to-end ownership
- Excellent communication, storytelling, and presentation skills
- Strong vendor management and budget control capabilities
- Knowledge of digital marketing and campaign optimization
- Analytical mindset with a focus on insights and continuous improvement
Qualifications & Experience
- Bachelor's degree in Marketing, Design, Communications, or a related field
- 5–8 years of experience in brand management
- Prior experience in real estate, lifestyle, or FMCG sectors preferred
- Proven track record of building and maintaining brand identity across multiple channels
Skills
- Media Planning
- Performance Analytics
- Vendor & Budget Management
- Branding & Design Principles
- Social Media Marketing
