About the Role
We are looking for a Brand Manager to lead and strengthen the brand identity of Vianaar across digital, creative, content, PR, and other brand touchpoints.
The role will involve a combination of brand strategy, content direction, creative management, visual storytelling, digital presence, PR, and cross-functional collaboration.
The ideal candidate should have a strong understanding of premium/luxury branding, excellent storytelling abilities, and the ability to maintain consistency across multiple platforms and communication formats.
Key Responsibilities
1. Social Media & Online Reputation
- Own and uphold the brand image and voice for Vianaar and The Blue Kite across all digital platforms.
- Oversee end-to-end management of: o Instagram: content planning, posting schedules, stories, bios, creative direction, collaborations, and communication. o LinkedIn: content ideation, posting, leadership communication, and profile optimization.
- Ensure platform-wise consistency in messaging, design language, and brand storytelling.
- Oversee regular Online Reputation Management
2. Creative & Collateral Management
- Lead the creation, review, and quality control of all external and internal communication collaterals, including: Websites, brochures, WhatsApp communications, emailers, blogs, books, handover kits, newsletters, festive greetings, and Vianaar App content.
- Conceptualize themes and work with the design team in Goa for design requirements.
- Act as the primary liaison with all external agencies, designers, writers, and creative partners.
3. Photoshoots, Visual Direction & Asset Planning
- Develop and approve photoshoot concepts, moodboards, and visual guidelines ensuring alignment with each project's design language and brand tone.
- Oversee shoot execution and ensure delivery of high-quality assets for digital, print, and PR use.
- Ideate and work on reference decks for social media shoots for The Blue Kite.
4. SEO-Driven Blog Strategy & Content
- Oversee the SEO blog strategy for both Vianaar and The Blue Kite, ensuring topics align with brand pillars, search priorities, and business goals.
- Review all blog content to ensure: Accuracy, SEO effectiveness ,Brand tone and narrative consistency , High-quality storytelling that reflects the design philosophy and lifestyle positioning
5. PR, Awards & Influencer Strategy
- Identify PR opportunities, including thought-leadership stories, design features, and relationship building with key media houses.
- Drive nominations and submissions for industry awards, juries, and event collaborations that amplify brand presence.
- Build and manage influencer partnerships, ensuring alignment with brand ethos and measurable impact.
6. Website Content & Project Storytelling
- Oversee development of architectural and project write-ups for the Vianaar website, ensuring clarity, emotional depth, and alignment with the design philosophy.
- Maintain consistency of tone, storytelling, and visual language across digital touchpoints
7. Sustainability & Brand Communication
- Embed sustainability messaging organically across all communication channels.
- Conceptualize initiatives and content pieces that reinforce Vianaar's sustainability-led development philosophy.
8. Cross-Functional Collaboration & Leadership
- Work closely with leadership, marketing, sales, design, and operations teams to maintain a unified brand direction.
- Provide strategic insights on campaigns, launches, partnerships, and client experience initiatives.
- Mentor internal team members to elevate content quality, design discipline, and brand consistency
What We're Looking For
- Strong experience in brand management, luxury branding, premium real estate, hospitality, lifestyle, architecture, design, or related sectors.
- Strong understanding of digital branding, social media, content, creative direction, PR, and storytelling.
- Excellent written and verbal communication skills.
- Strong aesthetic sense with an understanding of premium and luxury brand positioning.
- Strong project management and execution skills with attention to detail.
- Ability to think strategically while being hands-on with execution.
- Strong understanding of brand consistency across digital, print, and offline communication.
