Brand Manager

About the Role

At Uni Seoul, the Brand Manager is not a desk-bound marketer. This role sits at the intersection of creativity, retail execution, and commercial outcomes.

We are looking for a creative brand thinker with strong on-ground retail understandingsomeone who can translate brand ideas into store walk-ins, in-store excitement, across our offline network.

If you believe branding must move footfall, energize stores, and show measurable impact, this role is for you.

Key Responsibilities

Brand Positioning & Visual Identity

Own and evolve brand positioning, narrative, and visual identity across online and offline channels

Ensure cohesive brand expression across social, campaigns, stores, packaging, and partnerships

Act as the strategic brand filter for all communication

Marketing Strategy & Social Media Growth

Lead the overall marketing strategy with ownership of social media growth and platform direction

Define content and storytelling strategy across formats and channels

Build community, engagement, and cultural relevance not just reach

Campaign Strategy & Delivery (Launch Recall)

Architect integrated ATL and BTL campaigns that drive impact and long-term recall

Own campaign strategy from concept and launch to amplification and memory

Enable agencies and teams with strong briefs and clear strategic intent

Content, Creator & Brand Collaborations

Lead content direction across brand, campaign, and always-on storytelling

Identify and execute creator, influencer, and brand collaborations aligned with brand values

Own celebrity collaboration strategy to drive relevance and visibility

Ensure collaborations feel authentic, not transactional

In-Store Brand Experience

Own the strategic vision for in-store brand experience

Partner with Retail and VM teams to translate brand narratives into physical spaces

Ensure stores feel consistent, expressive, and immersive

Brand Metrics & Strategic Learning

Define and track brand health metrics: awareness, consideration, sentiment, and recall

Monitor social growth, engagement quality, and campaign effectiveness

Use insights to refine brand strategy and creative direction

Enablement & Cross-Functional Leadership

Act as a strategic partner to Growth, Retail, Content, PR, and Product teams

Create clarity that enables faster and better execution

Build brand frameworks, playbooks, and guardrails that scale creativity

What We're Looking For

46 years of experience in brand or marketing leadership roles

Strong strategic thinking with creative judgment

Proven ownership of marketing, social growth, campaigns, and collaborations

Experience working with agencies, creators, and celebrity teams

High ownership mindset with the ability to lead through influence

You'll Thrive Here If You

Think in narratives, frameworks, and long-term impact

Bring ideas, not just updates

Care about brand equity as much as growth

Enjoy enabling teams rather than controlling execution