Location: Mumbai - Nariman Point
Experience: 810 years
Education: MBA (Marketing/Brand Management) Mandatory
Industry Preference: Luxury, Jewellery, Premium Lifestyle Brands.
Role Overview
The Brand Manager will lead brand strategy, communication, campaigns, and consumer-facing initiatives for TBZ. This role demands a blend of creativity, strategic thinking, and deep understanding of luxury consumer behaviour, ensuring seamless alignment with the organisation's overall brand vision.
Key Responsibilities
Brand Strategy & Positioning
- Develop, refine, and implement brand positioning and long-term brand strategy.
- Maintain a deep understanding of the luxury/jewellery consumer and competitive landscape.
- Ensure consistent brand expression across all touchpoints retail, digital, ATL/BTL, and experiential.
Campaign Planning & Execution
- Lead integrated marketing campaigns for festive, bridal, and collection launches.
- Brief and oversee creative agencies while partnering closely with internal teams and production houses throughout the execution process.
- Guide storytelling, visual identity, and brand messaging to ensure alignment with the TBZ brand ethos.
Digital & Social Media
- Digital-first thinking by leading content planning, social calendars, and consumer engagement alongside the digital team.
- Collaborate with CRM and digital commerce teams to align brand communication with business goals.
Consumer Insights
- Leverage market research, consumer studies, and data analytics to inform product and campaign strategies.
- Translate insights into actionable initiatives that strengthen brand preference and drive store footfall.
Budgeting & Reporting
- Track brand KPIs, campaign effectiveness, and competitive benchmarks to ensure continuous improvement.
Key Skills & Competencies
- Strong brand strategy, storytelling, and creative judgement.
- Deep understanding of luxury consumers and high-involvement categories.
- Excellent communication, presentation, and stakeholder-management skills.
- Sharp aesthetic sense with the ability to evaluate creative work.
- Analytical mindset with comfort working with data and insights.
Key Success Metrics (KPIs)
- Brand Health Scores: Improvement in Top-of-Mind Awareness (TOMA) and Consideration scores.
- Campaign Reach & Engagement: Achievement of planned media reach and social engagement targets.
- Same Store Sales Growth (SSSG): Marketing contribution to sales growth during campaign periods.
- Budget Adherence: 0% overspend on the allocated annual brand budget.
Qualifications
- MBA in Marketing/Brand Management from a reputed institute (mandatory).
- 810 years of experience in luxury, jewellery, lifestyle, premium fashion, or agency roles managing top-tier brands.
Proven track record in leading integrated campaigns and building premium/luxury brands
