Brand Manager

Sova is building the Apple of Supplements using data, science, and robotic manufacturing to personalize health at scale.

Our flagship product, SovaX, is Asia's first custom-made gut health supplement powered by SovaIQ, our proprietary Health OS that uses biomarker data + AI.

We are backed by top global investors and driven by one mission: Add a billion healthy years to the world.

This is a high-ownership role leading three core pillars: Brand Marketing, Growth Marketing, and New Product Development for a fast-growing D2C health brand.

New & Existing Product Development

• Conduct customer/market research to identify insights.
• Lead product differentiation, positioning, and creative direction.
• Build and execute GTM plans (messaging, targeting, channels, P&L planning).

Growth Marketing

• Create acquisition-focused ad briefs for Meta/Google.
• Build retention campaigns (email, loyalty, cross-sell).
• Optimize CAC, ROAS, CTR, Thumbstop & Thruplay rates through continuous testing.

Brand Marketing

• Own brand identity and storytelling across social channels.
• Run content-led campaigns to drive awareness and engagement.
• Use social listening & sentiment analysis to refine messaging.

P&L, E-commerce & Cross-Functional Ownership

• Drive end-to-end sales & marketing for e-commerce & quick commerce.
• Work closely with product, creative, sales, and ops teams.
• Track KPIs: CAC, retention, brand awareness, product adoption.

• Experience in D2C brand management, category ownership, or product development.
• Strong in customer insights, differentiation strategy & GTM execution.
• Hands-on operator with a bias for action and experimentation.
• Data-driven: comfortable with performance analytics and ROI-based decision-making.
• Excellent communication, storytelling, and cross-functional collaboration skills.

• High ownership and direct impact on brand, growth, and product.
• Competitive compensation and fast-tracked learning.
• A mission-driven, creative, execution-first culture.
• Freedom to test, iterate, innovate with room to fail and grow.

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