Brand Manager

About Rishihood University

Rishihood is India's first impact-focussed university, founded by technocrats, philanthropists, policy makers, social & spiritual leaders, entrepreneurs and educators. Our mission is to nurture and shape leaders with a triple impact promise for our learners - professional success, personal satisfaction, and public service.

Set on a 25-acre fully residential campus in Delhi NCR, we've welcomes students from all over states and 4 countries in just 3 years. Rishihood offers interdisciplinary learning, hands-on experience and a holistic focus on intellectual, emotional, physical, and spiritual growth.

Roles & Responsibilities:

This role will be directly reporting to the Assistant Director - Branding and Communications, and you will be responsible for the following responsibilities:

• Collaborate with content, design, and admissions teams to ensure brand consistency
• Analyze market trends, customer insights, and competitor activity
• Track and optimize brand performance metrics (awareness, engagement, recall, etc.)
• Collaborate with the production teams to create ads (video and static)
• Work directly with our graphic designers to create brand assets (landing pages, brochures, whitepapers, posters, etc)
• Manage external agencies, vendors, and partnerships per requirement
• Lead storytelling initiatives across long-form and short-form video for work assigned

Desired Qualification:

• 4-6 years of relevant brand management experience
• Agency background preferred
• Work with an Ed-tech or university is a plus
• Growth mindset and a can do attitude

This role is perfect for you if:

• You are passionate about impact and education.
• You are an excellent copywriter
• You have a keen eye for design and aesthetics
• You understand how to write for our target audience: students, parents, donors, etc.