Brand Manager

Role Summary

The Brand Manager will be responsible for driving Helios India's brand growth and marketing performance across digital and partner channels. The role involves end-to-end execution of campaigns, content, ecommerce excellence, CRM communication, and strategic planning, while managing a small in-house creative team and coordinating with cross-functional stakeholders.

Key Responsibility Areas

1) Brand Strategy & Execution

● Develop brand positioning, communication frameworks, and value propositions

● Plan integrated marketing strategies aligned with business objectives

● Ensure brand governance and identity consistency across all platforms

● Conduct ongoing market research to identify trends and opportunities

2) Content Creation for Ads & Platforms

● Own the complete content pipeline for website ads and paid campaigns

● Brief and guide internal designers for performance creatives

● Oversee creation of:

○ Ad creatives

○ UGC videos

○ Product demonstration videos

○ Social media content

● Review and approve all scripts and creatives produced in-house and by agencies

3) Influencer Management Oversight

● Plan influencer collaborations and partnerships

● Track agency and content creator deliverables

● Evaluate and approve influencer content before publishing

● Maintain performance checks on influencer campaigns

4) Website & App Merchandising

● Manage monthly refresh of:

○ Homepage banners

○ Collection banners

○ Announcement bars

● Optimize product pages for better conversions

● Work with app/website vendors for improvements and fixes

5) Marketplaces (Amazon and Others)

● Drive marketplace listing upgrades and launches

● Own A+ content creation and image refresh cycles

● Conduct bi-weekly and monthly reviews with Amazon agencies

● Convert performance insights into actionable optimizations

6) Quick Commerce Partner Coordination

● Coordinate with Quick Commerce partners for:

○ Monthly sales planning

○ New product launches

○ Campaign credits and agreements

● Manage follow-ups with partner brand managers

● Track and coordinate:

○ Dispatch performance

○ Listing hygiene

○ Secondary sales metrics

● Lead internal monthly reviews (spend + sales + MoM performance)

7) Budget Ownership & Paid Campaigns

● Own marketing budgets across platforms

● Forecast spends and expected outcomes

● Manage ROI of paid campaigns

● Track channel performance vs targets

8) CRM & Customer Retention

● Plan weekly/monthly communication through email, WhatsApp, SMS, and app pushes

● Oversee automation tools (chatbots, AI calls, segmentation)

● Drive abandoned cart recovery improvements

● Create audience sets and segmentation strategies

9) Performance Reporting & Leadership Reviews

● Prepare monthly presentations for all platforms

● Present performance to Director / Founders

● Review insights and define next month action plans

● Monitor agency outputs and internal team content

10) Team Leadership

● Manage and mentor graphic designer and content creator

● Oversee delegation, timelines, and output quality

● Approve all internal and external content assets

11) Cross-Functional Coordination

● Work closely with:

○ E-commerce team for campaign execution

○ Accounts team for invoices and approvals

○ Operations team for marketplace dispatches and hygiene

KPIs / Success Metrics

● Brand awareness and engagement growth

● Website and marketplace conversion uplift

● Paid campaign ROI

● Quick commerce partner sales contribution

● CRM revenue impact

● On-time delivery of content and campaigns

● Effective leadership reporting

Qualifications & Skills Required

● Bachelor's degree in Marketing / Business / Communications

● 3–8 years experience in brand or ecommerce marketing

● Strong communication and people management skills

● Creative judgement for reviewing scripts and visuals

● Analytical mindset with CRM segmentation knowledge

● Budget management experience

● Market research capability