Brand Manager

Role: Senior Brand Manager

Function: Brand Management / Consumer Marketing

Location: Gurugram, Haryana

Type: Full-time

Industry: Furniture / Consumer Durables / Manufacturing

About Company

A leading Indian manufacturer of ergonomic office furniture and home storage solutions, founded in 1987. The company has over 35 years of industry experience and a 110-person team.

It serves corporate offices, educational institutions, healthcare facilities, and hospitality environments. Its product range includes custom seating, modular workstations, storage units, and home furniture.

Operations run from an IGBC-certified sustainable factory in Gurugram, Haryana. A nationwide network of 100+ exclusive showrooms supports customers across India.

Position Overview

The company is looking for a seasoned B2C brand strategist to own and elevate its consumer brand equity across the home and office furniture categories. This role defines how end consumers discover, perceive, and choose the company — from product launches and integrated campaigns to digital presence and retail execution — directly influencing purchase consideration and brand loyalty. The Senior Brand Manager will serve as the connective tissue between Product, Sales, Digital, Creative, and agency partners.

Role & Responsibilities

• Develop and execute the annual B2C brand strategy and marketing plan aligned with the company's consumer category and business objectives.
• Own brand positioning, messaging, tone of voice, and identity consistency across all consumer touchpoints — digital, retail, OTT, social, and experiential.
• Lead 360° integrated consumer marketing campaigns across Digital, Social Media, OTT, Print, Influencer, Retail, and Experiential platforms.
• Partner with Product and Category teams on new product launches, go-to-market strategies, and consumer-facing product communication.
• Develop campaign briefs and manage creative, media, digital, PR, and agency partners to deliver high-quality, on-brand consumer campaigns.
• Track brand health metrics — awareness, consideration, purchase intent, and consumer sentiment — and translate findings into data-driven optimisation recommendations.
• Drive digital-first brand-building initiatives including social media, content marketing, influencer partnerships, and emerging consumer platforms.
• Manage brand budgets and campaign spends, ensuring effective ROI and presenting brand plans and performance updates to senior leadership.
• Collaborate with Sales and Trade Marketing teams to ensure alignment between consumer brand communication and on-ground retail execution.

Must Have Criteria

• 6–8 years of experience in B2C Brand Management or Consumer Marketing roles.
• Proven track record of independently developing and executing 360° consumer marketing campaigns across digital and offline channels.
• Hands-on experience managing creative, media, digital, PR, and agency ecosystems end-to-end.
• Strong command of digital marketing channels — social media, content strategy, influencer marketing, and performance tracking.
• Demonstrated ability to translate consumer and market insights into brand strategy and communication briefs.
• Experience managing brand budgets and reporting ROI to senior stakeholders.

Nice to Have

• MBA/PGDM in Marketing from a reputed institute.
• Prior experience in consumer durables, consumer electronics, FMCG, D2C, or other consumer-facing categories.
• Exposure to retail or trade marketing environments with large dealer or distributor networks.
• Experience with brand health tracking tools or consumer research methodologies.
• Familiarity with home décor, lifestyle, or furniture consumer segments.

What We Offer

• Opportunity to shape and modernise the consumer brand identity of a 35-year-old market leader in ergonomic furniture.
• High-ownership role with direct visibility to senior leadership and influence over consumer brand strategy.
• Cross-functional exposure across Product, Sales, Digital, and Trade teams in a growing, mid-sized organisation.
• Work with a purpose-driven team operating from an IGBC-certified sustainable manufacturing setup.