Brand Manager

Role: Brand Manager

Function: Brand Management / Marketing

Location: Delhi NCR

Type: Full-time

Industry: Broadcast Media, Online Media, Media Production

About Company

One of India's largest private FM radio networks, reaching 40 million+ listeners weekly. The company broadcasts across 49 cities, 1,000+ towns, and 50,000 villages.

It is the only private FM station broadcasting from Jammu & Kashmir, with an international presence in Singapore and Bhutan. Its digital platform extends the brand beyond traditional radio with curated music, news, and lifestyle content.

A team of 740 media professionals drives vibrant, community-rooted content for both metro and non-metro India.

Position Overview

This role owns end-to-end brand strategy for the company — from positioning and messaging to integrated campaign execution across broadcast, digital, and experiential platforms. The Brand Manager will translate consumer and market insights into initiatives that strengthen brand equity, drive listener engagement, and support revenue growth. Working cross-functionally with Product, Sales, Digital, Creative, and agency partners, this person will be the custodian of how the company shows up across every consumer touchpoint.

Role & Responsibilities

• Develop and execute the annual brand strategy and marketing plan aligned with the company's business and category objectives across radio and digital verticals.
• Own brand positioning, proposition, messaging, tone of voice, and brand identity consistency across all consumer touchpoints — on-air, digital, social, and experiential.
• Lead integrated 360° marketing campaigns across TV, Digital, Social Media, OTT, Print, Influencer, and Experiential platforms, from brief to post-campaign analysis.
• Translate consumer research, market trends, and competitive intelligence into actionable brand and communication strategies.
• Collaborate with Product, Sales, and Trade Marketing teams on new content/product launches, go-to-market strategies, and market execution consistency.
• Manage brand budgets and campaign spends, tracking ROI and providing data-driven recommendations for optimisation.
• Identify and activate partnership, sponsorship, and collaboration opportunities to drive innovative consumer engagement at scale.
• Present brand plans, campaign performance reports, and consumer insights to senior leadership with clear business impact framing.

Must Have Criteria

• 6–8 years of experience in Brand Management, Consumer Marketing, or Integrated Marketing roles at a product-led consumer brand.
• Proven track record of developing and executing 360° marketing campaigns across TV, Digital, Social Media, OTT, Print, and Experiential platforms.
• Hands-on experience managing creative, media, digital, PR, and agency partners end-to-end.
• Strong command of digital marketing ecosystems — social media, content marketing, and influencer marketing.
• Experience managing brand budgets, tracking campaign ROI, and presenting performance insights to senior stakeholders.
• MBA/PGDM in Marketing from a reputed institute.

Nice to Have

• Prior experience at product-led consumer brands in consumer durables, furniture, home & lifestyle, or consumer electronics sectors.
• Exposure to media, entertainment, or broadcast industry brand-building.
• Experience with brand health tracking tools and consumer insight platforms.
• Demonstrated ability to manage partnerships, sponsorships, or co-branded campaigns at scale.

What We Offer

• Opportunity to shape the brand identity of one of India's largest FM networks with 40M+ weekly listeners.
• Cross-functional exposure spanning broadcast, digital, and experiential marketing at national scale.
• Work with a seasoned media leadership team in a creative, high-ownership culture.
• Full-time onsite role based in Delhi NCR.