Brand Manager

Role Overview

We are looking for a highly driven and creative Brand Manager to lead the planning and execution of integrated marketing campaigns for Max Healthcare. The role will own end-to-end campaign delivery across ATL, BTL, digital, social media, content, and on-ground activations while collaborating closely with hospitals, clinicians, agencies, and cross-functional teams. The ideal candidate should combine strong marketing fundamentals with excellent execution capabilities, creative thinking, stakeholder management, and a business-oriented mindset to strengthen the Max Healthcare brand and support patient acquisition.

Key Roles and Responsibilities

Brand Campaign Management

• Own end-to-end execution of integrated ATL, BTL, digital and hyperlocal marketing campaigns
• .Develop campaign briefs, communication strategies and creative direction aligned with business objectives
• .Ensure timely rollout of campaigns across hospitals and business units

Unit Marketing & Business Support

• Work closely with hospital units to understand business priorities and recommend marketing interventions
• Execute specialty promotion campaigns, doctor branding initiatives and patient awareness programs
• Support walk-in and revenue-focused campaigns through localized marketing initiatives

Content & Creative Development

• Drive development of compelling marketing collateral, videos, digital creatives, brochures, print ads and outdoor communication
• Coordinate doctor shoots, patient stories, testimonial videos and awareness campaigns
• Ensure consistency across all communication as per brand guidelines

Agency & Vendor Management

• Manage creative agencies, production houses, media partners and vendors
• Review creative concepts, monitor timelines and ensure high-quality execution
• Optimize budgets while maintaining campaign effectiveness

Events & Activations

• Plan and execute hospital launches, health camps, conferences, CME events and community engagement activities
• Coordinate end-to-end branding requirements for events

Campaign Analytics

• Monitor campaign performance using key marketing metrics
• Prepare post-campaign analysis and recommend optimization opportunities
• Track ROI and campaign effectiveness against business objectives

Stakeholder Management

• Collaborate with clinicians, hospital leadership, sales teams, digital teams and corporate functions
• Ensure smooth coordination between internal stakeholders and external agencies

Innovation & Best Practices

• Stay updated with healthcare marketing trends, AI-enabled marketing tools and emerging communication formats
• Introduce innovative ideas to improve campaign effectiveness and operational efficiency

Experience & Qualifications

• MBA/PGDM in Marketing, Brand Management or Communications preferred
• 6–8 years of experience in brand marketing, integrated marketing or advertising
• Experience managing ATL, BTL, digital and integrated campaigns
• Healthcare experience preferred; FMCG, retail, consumer or agency experience also relevant
• Experience working with creative agencies and production partners
• Knowledge of digital marketing, social media and campaign analytics
• Familiarity with AI-powered marketing tools will be an added advantage