Brand Manager

Job Title: Brand Manager

Location: NSP, Delhi

Experience: 34 years

Industry: D2C / Beauty / Fashion / Lifestyle

Work mode: On-site

About the Role:

We're looking for a creative, driven, and culture-savvy Brand Manager who can own and build the

brand across Instagram, YouTube, and performance platforms. You will drive content, influencer

strategy, and creative storytelling to grow our digital presence and build brand love.

Key Responsibilities:

• Social Media Ownership: Lead Instagram and YouTube Shorts strategy plan, execute,

and scale engaging short-form video content.

• Content Creation & Strategy: Ideate content buckets, briefs, and shoot plans. Work

with editors/designers to deliver high-performing creatives.

• Performance Marketing Creatives: Develop thumb-stopping ad creatives and hooks

aligned with campaigns on Meta, YouTube, and Google.

• Copywriting: Craft impactful captions, headlines, product taglines, ad copies, and

brand messages with a consistent tone of voice.

• Influencer Marketing: Identify, onboard, and manage creators across tiers. Plan

barter and paid collaborations, and manage campaign outcomes.

• Brand Storytelling: Maintain consistent brand language and aesthetic across

platforms, from website to packaging to PR kits.

• Cross-Team Collaboration: Work closely with Growth, Product, and NPD teams for

product launches and integrated campaigns.

Must-Have Skills:

• Deep understanding of Gen Z/Millennial audiences and digital-first storytelling
• Hands-on experience with Instagram Reels and YouTube Shorts creation
• Creative sensibility and strong copywriting skills
• Familiarity with CapCut/Canva/Adobe Suite for creative briefing
• Ability to manage multiple projects and creators in parallel
• Strong aesthetic judgment and attention to detail

Good to Have:

• Prior experience in beauty, skincare, fashion, or lifestyle D2C brands
• Knowledge of trends, memes, and viral content formats
• PR or on-ground activation experience is a plus

Note:

1. Applications will only be accepted through the ATS link provided above. Profiles shared through other means will not be considered.

2. Prolegion does not charge any fee from candidates at any stage. If anyone approaches you for money in exchange for this opportunity, treat it as fraud and report it to us immediately.