Brand Manager

Brand Manager – Emerging Supplement & Fitness Brand

Location:

Pitampura, Delhi (On-site)

Salary:

₹50,000 – ₹60,000/month

Company Description

Nutristar is a trusted destination for health, nutrition, bodybuilding, and fitness products, catering to diverse fitness goals and preferences. With a growing and loyal customer base, Nutristar focuses on providing high-quality products to promote a healthier lifestyle. The brand has established a strong online presence and engages with its audience through platforms like Instagram, Facebook, and YouTube.

Role Description

We are building a new-age supplement, fitness, and lifestyle brand designed for ambitious consumers in the health and performance space. Our focus is on creating a strong brand identity, innovative products, and scalable digital growth.

We are looking for a proactive Brand Manager who can help shape and scale the brand from an early stage.

Key Responsibilities:Brand Strategy & Positioning

• Develop and execute the overall brand strategy
• Build and maintain strong brand identity across all platforms
• Monitor market trends, competitor activity, and consumer insights
• Help position the brand uniquely in the fitness and supplement market

Marketing & Campaign Management

• Plan and oversee digital campaigns across:
• Meta Ads
• Google Ads
• Influencer Marketing
• Social Media
• Coordinate product launches, promotional calendars, and growth initiatives
• Collaborate with creative teams for ad creatives, website assets, and social content

Product Launch & Development Support

• Assist in product positioning, packaging concepts, and launch planning
• Coordinate between marketing, design, and operational teams

Social Media & Content Oversight

• Guide content strategy for Instagram, website, app, and email marketing
• Ensure consistency in messaging, visuals, and customer engagement
• Help create high-conversion brand narratives

Influencer & Athlete Partnerships

• Identify relevant creators, athletes, and brand ambassadors
• Build strategic partnerships for visibility and trust

Ecommerce & Customer Experience

• Work with ecommerce teams to improve:
• Website branding
• Product pages
• Conversion funnels
• Retention strategies

Requirements:

• 2–5 years experience in brand management, D2C marketing, ecommerce, or digital marketing
• Strong understanding of branding, paid media, social growth, and influencer campaigns
• Excellent project management and communication skills
• Fitness, wellness, or supplement industry understanding is a plus
• Startup mentality with strong ownership and execution capabilities

Ideal Candidate:

• Highly creative yet data-driven
• Comfortable building systems from scratch
• Can manage multiple moving parts under lean budgets
• Growth-focused with long-term leadership potential

Growth:

• Career growth into senior brand leadership
• Opportunity to play a foundational role in scaling a new consumer brand

Why Join

• Early-stage brand-building opportunity
• High ownership and strategic influence
• Fast-paced entrepreneurial environment
• Potential for significant long-term career growth

Important Note:

• This role is best suited for individuals seeking hands-on brand-building experience and long-term growth over traditional corporate structures.