Job Title: Brand Manager
Location: New Delhi (GK-I)
Department: Brand & Creative
Company: Wevoir Productions Pvt. Ltd. (Novella)
Role Overview
We are looking for a Brand Manager who can elevate Novella's digital identity, manage content, and build a consistent luxury presence across all platforms. This role demands someone highly creative, disciplined, and strong in visual communication someone who understands luxury aesthetics and can translate them into powerful brand expressions.
The Brand Manager will work across social media, design, content strategy, collaborations, and client-facing storytelling to maintain Novella's position as a leading luxury wedding brand.
Key Responsibilities
- Manage and grow Novella's presence across Instagram, Pinterest, YouTube, LinkedIn, and other platforms.
- Design brand communication creatives, carousels, moodboards, reels covers, and visual layouts using Canva (mandatory).
- Build and execute weekly/monthly social media calendars aligned with luxury storytelling.
- Curate content from weddings, shoots, BTS, reels, and testimonials for platform posting.
- Work closely with photographers, cinematographers, and editors to repurpose content.
- Maintain brand consistency, tone, color palette, and aesthetic across all visuals.
- Track engagement, insights, and growth metrics, and refine strategies accordingly.
- Identify opportunities for luxury collaborations, influencer tie-ups, and PR features.
- Support the founder in brand presentations, decks, and strategic creative requirements.
- Work with the communication team to create meaningful brand stories and emotional narratives.
- Ensure timely posting, brand discipline, and high-quality visual standards.
- Ideate unique creative concepts, trends, and storytelling formats for social media.
- Stay updated with global design trends, wedding aesthetics, and luxury content styles.
Requirements
- Strong proficiency in Canva (mandatory).
- Experience in social media management, digital content creation, or brand design.
- Understanding of luxury aesthetics, color harmony, typography, and visual structure.
- Ability to design moodboards, Instagram grids, banners, stories, and brand assets.
- Excellent communication skills and creative storytelling sense.
- Ability to handle deadlines, dynamic planning, and content pressure during wedding season.
- Knowledge of Instagram analytics, content insights, and growth strategy.
- Passion for weddings, design, luxury visuals, and digital branding.
- Open to travel for shoots, content creation, and brand events.
Ideal Candidate
A creative mind with a luxury eye.
Someone who can design, think, communicate, and express the brand consistently across every pixel and every platform.
