Brand Manager

Key Responsibilities

• Formulate and execute the overall marketing strategy for assigned products.
• Coordinate product promotion activities for both new and existing offerings.
• Conduct brand strategy development, product profitability studies, and performance analysis.
• Analyze current product performance and identify need gaps in the market.
• Assess market potential by segment, including competitive landscape.
• Conduct market research to identify opportunities for existing and new products in untapped segments.
• Drive achievement of product volume, brand profitability, market growth, and market share targets.

Branding Responsibilities

• Assist the Head of Branding in all brand-related initiatives.
• Compile brand and competitor information for strategic planning.
• Manage marketing communication and product planning.
• Coordinate and execute branding events and on-ground activations.
• Manage outdoor media, working with dealers and advertising agencies for localized promotions and campaigns.
• Support campaign development across various media platforms (Press, TV, Digital, BTL).
• Understand and manage print/production processes.
• Participate in consumer insight generation and leverage insights for communication strategies.
• Handle direct media and event execution with in-depth knowledge of activation strategies.
• Operate independently with minimal supervision, maintaining quality and consistency under time pressure.

Skills & Competencies Required

• Experience in brand management, including positioning and communication development.
• Solid understanding of media planning, BTL activities, and digital marketing.
• Ability to conceive and execute campaigns, while effectively navigating agency relationships.
• Strong networking skills for coordination across departments and external partners.
• Adaptability to dynamic business situations and a strong learning mindset.
• Experience or knowledge of the automobile industry or motorsports is a plus.
• Excellent communication, coordination, and multi-tasking abilities.
• Strong process orientation, operational execution, and team collaboration.
• Comfort with decision-making under time pressure.

Education & Experience

• Education: MBA (Marketing preferred)
• Experience: 57 years in brand management/marketing roles, preferably in the automobile industry