Brand Manager-wellness, FMCG, beauty, or Ayurveda brands.

We are looking for a Brand Manager / Assistant Brand Manager to drive brand-building initiatives across the digital ecosystem. This role will support Strategy & Communication by owning consumer insights, brand planning, content strategy, influencer marketing, and execution across Amazon, website, and other digital channels.

Key Responsibilities

1. Brand Strategy, Research & Insights

• Conduct ongoing consumer, category, and competitor research to generate actionable insights
• Translate insights into brand narratives, communication themes, and content directions
• Support annual brand planning, including objectives, initiatives, and communication priorities
• Track brand health metrics, consumer feedback, and campaign performance

2. Vaidya Consultation Channel

• Manage end-to-end content, communication, and consumer journey for the Vaidya Consultation vertical
• Ensure consistent brand messaging across all touchpoints
• Own channel targets, including sales and profitability

3. Content & Communication

• Plan and manage blogs, emailers, educational content, and product communication
• Handle product listings and website communication
• Brief designers and copywriters with insight-led and strategic inputs

4. Influencer Marketing

• Identify, evaluate, and onboard influencers aligned with brand strategy
• Guide influencer content using audience insights
• Coordinate shoots, approvals, and timelines
• Track performance and optimize influencer strategy

5. Digital & Performance Marketing Support

• Partner with performance teams to deliver creatives, communication angles, and content assets
• Support Amazon and website execution with strong product storytelling
• Analyze campaign performance to improve communication effectiveness

6. Cross-functional & Agency Collaboration

• Work closely with product, digital, sales, design, content, and strategy teams
• Coordinate with external agencies to ensure timely and high-quality execution
• Maintain campaign trackers, brand documentation, insights, and dashboards

Key Requirements

• Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)
• 4–6+ years of experience in brand marketing, consumer marketing, or marcom roles
• Strong ability to derive consumer insights and convert them into communication strategies
• Excellent written and verbal communication skills (strong writing ability required)
• Proficiency in MS Office, especially PowerPoint and advanced Excel
• Detail-oriented with a creative and strategic mindset