Key Responsibilities
Maximum 5 years of experience as brand manager
- Own and drive the overall brand identity across digital, offline, and performance marketing channels.
- Lead and manage the creative team including graphic designers, content creators, content writers, video editors, and interns/IOs.
- Conceptualize, plan, and execute integrated brand campaigns for courses, branch launches, placements, events, and admissions cycle
- Define, document, and enforce brand guidelines covering visual identity, tone of voice, and messaging consistency.
- Review, approve, and optimize all creative outputs including advertisements, social media creatives, websites, landing pages, brochures, hoardings, and videos.
- Collaborate closely with marketing, performance, SEO, and admissions teams to ensure alignment between brand objectives and lead generation goals.
- Build, manage, and monitor monthly and quarterly content calendars for social media, website, YouTube, and Google Business Profile (GMB).
- Track and analyze brand performance metrics such as reach, brand recall, engagement, creative CTR, and consistency scores.
- Mentor and guide team members, improve productivity, and ensure timely delivery with high-quality standards.
- Maintain strong quality control processes to ensure all brand communication reflects the company's vision and values.
