Profile Details:
- Experience:2-6 years (real estate marketing/branding)
- Designation:PR & Brand Manager Real Estate
- Location:Andheri West (Lokhandwala)
Role Overview:
We are seeking an experiencedPR & Brand Managerwho will be responsible fordriving the overall marketing, branding, and public image of the company across all real estate projects. This role requires complete ownership ofATL, BTL, digital, performance marketing, and agency coordination, ensuring strong brand visibility and consistent communication across all sites and cities.
Key Responsibilities:
- Plan, develop, and executebrand-building & marketing strategiesfor each real estate project
- ManageATL & BTL activitiesincluding print, outdoor, events, activations, and on-ground branding
- Overseedigital marketing & social media platforms(Instagram, YouTube, LinkedIn, Facebook, etc.)
- Leadvideo-first content strategyincluding Reels, Shorts, project videos, walkthroughs, and brand films
- Handleperformance marketing campaigns(lead generation, brand awareness, retargeting) for each project
- Coordinate closely withsales, site, and on-ground teamsto create market-relevant and conversion-driven content
- Ensurebrand consistencyacross all communication, creatives, and campaigns
- Manage and coordinate withexternal marketing, PR, media, and creative agencies
- Track campaign performance usinganalytics and reports, optimizing strategies for better ROI
- Plan and managecontent calendars and campaign roadmapsacross multiple cities and projects
- Act as the central point of contact for allmarketing, PR, and branding initiativeswithin the organization
Candidate Profile:
- 26 years of experience inBrand Management, PR, or Marketing(Real Estate experience mandatory)
- Strong understanding ofATL, BTL, digital & performance marketing
- Experience working withmarketing agencies and media partners
- Excellent communication, coordination, and strategic planning skills
- Ability to managemultiple projects and city-level campaigns (Mumbai, Goa & Pune)
- Strong brand sensibility with an eye for consistency and impact
Why Join Us:
- Opportunity toown end-to-end marketing for premium real estate projects
- Work closely with leadership and sales teams
- High visibility role with strategic decision-making authority
- Exposure acrossmultiple cities and large-scale real estate companies.
