Brand Manager

Job Title: Brand Manager

Location: Powai | Experience: 5+ years | Type: Full-time | Department: Marketing

About Imarticus Learning

Imarticus Learning is India's leading professional education company, bridging the skill gap with industry-relevant programs, career support, and mentorship. Founded in 2012, the Mumbai-headquartered company has impacted over 1 million careers, placed 75,000+ learners in top MNCs, and partners with 3,500+ global hiring companies. Imarticus is India's only approved prep partner for CMA, ACCA, CPA, CFA & FRM certifications and collaborates with premier institutes and industry leaders such as IIMs, IITs, ISB, XLRI, LBS, Oxford, PwC, and KPMG.

About the Role

We're seeking a Brand Manager to own and elevate the brand across digital, print, on-ground, social, and influencer ecosystems. You will shape how the world sees us, blending strategy and execution through campaigns, storytelling, influencer collaborations, and content creation.

Ideal Candidate

• 5+ years in brand marketing, with 2+ years in youth-focused, premium B2C brands
• Proven influencer and creator partnership management
• Skilled in multi-channel campaigns: digital, offline, social, influencer
• Deep understanding of Gen Z and millennial behaviour
• Platform native: Instagram, LinkedIn, YouTube, and emerging channels
• Detail-oriented, creative, and hands-on

Key Responsibilities

• Brand Strategy & Identity: Define brand voice, messaging, and visual guidelines; monitor brand health
• Campaign Planning & Execution: Lead campaigns across paid, owned, and earned channels; manage projects from concept to delivery
• Social Media Oversight: Drive social storytelling; ensure consistent tone, aesthetics, and engagement
• Influencer & Community Partnerships: Onboard and manage creators; co-create campaigns and track ROI
• Agency & Vendor Management: Manage agencies, approve assets, track KPIs and budgets
• Visual & Content Quality Control: Ensure brand consistency across all touchpoints
• Events & Activations: Own brand presence at events, launches, and partnerships

KPIs

• Brand awareness and recall
• Campaign reach, engagement, and ROI
• Social engagement and content virality
• Follower growth and website traffic
• Influencer impact and collaboration ROI