Brand Manager
Brand Manager
HealthkartThis job is no longer accepting applications
Job Description
About the Role:We are looking for an energetic and consumer-focused Senior Brand Manager to drive NPD and brand growth for HealthKart's wellness and nutrition brands.
Key Responsibilities
- Own end-to-end NPD from ideation, formulation and packaging to pricing and launch.
- Identify consumer needs, market trends and whitespace opportunities.
- Develop product propositions, positioning and go-to-market strategies.
- Drive category and product performance through consumer and market insights.
- Work closely with R&D, Marketing, Packaging, Supply Chain, Sales and Analytics teams.
- Own key revenue and profitability metrics for the portfolio.
- Track competition and identify opportunities to strengthen the product portfolio.
What We're Looking For:
- 2–5 years of experience in Brand Management / Product Marketing / Product Management.
- Mandatory: D2C / Wellness / Fitness / Nutrition / Consumer Product experience.
- Strong hands-on experience in NPD and product launches.
- Strong understanding of consumer insights, product, pricing, packaging and GTM.
- Entrepreneurial mindset with strong ownership, analytical thinking and bias for action.
More Info
Key Skills
About Company
Skills:
Visual Merchandising, SEO, Brand Management, Digital Communication, Performance Marketing, creative strategy, Luxury Marketing
Skills:
Brand Marketing, Trade Marketing, Project Management
Skills:
pricing strategy , Product Marketing, Revenue Management, influencer marketing, website optimization, data-driven brand growth, Digital PR activation, SEO improvement, Q-Commerce, D2C E-commerce
Skills:
Amazon, Performance marketing, Quick Commerce, Brand Strategy, Go-to-market strategy, Packaging creative direction, Flipkart, Product positioning
Skills:
Brand Management, Regulatory Compliance, Cross-Functional Collaboration, Campaign Execution, Consumer Engagement