Brand Manager

Company Description

Habanero Foods, based in Bengaluru, started as an authentic Mexican restaurant chain and has expanded into the retail market with popular salsa, dips, and wraps. The company is rapidly growing and expanding to new geographies, with products available in stores in India, UAE, Qatar, Bahrain, Oman, Sri Lanka, Bhutan and leading online platforms like Swiggy, Blinkit, Zepto, Flipkart, Amazon and Big Basket.

Role Description

This is a full-time on-site role for a Marketing Manager at Habanero Foods in Bengaluru. The Marketing Manager will be responsible

Campaign Management: Create and manage marketing campaigns across various digital and offline channels, such as social media, website, email, and print.

Conduct market research: Analyze market trends, competitor activities, and customer insights to inform marketing strategies.

Create content and materials: Write and edit copy for websites, newsletters, ads, and promotional materials. Work with designers to produce marketing collateral.

Manage and report on performance: Track, analyze, and report on campaign performance, using data to inform future strategies.

Coordinate projects: Assist in planning marketing activities, manage timelines, and coordinate with internal teams or external agencies.

Maintain brand consistency: Ensure all marketing activities and materials adhere to brand guidelines.

for developing and executing marketing strategies, managing marketing campaigns, analyzing market trends, coordinating with advertising agencies, and overseeing promotional activities.

Qualifications

Communication: Strong written and verbal communication skills are crucial for creating content and collaborating with others.

Analytical skills: Ability to interpret data and analyze market trends to make strategic decisions.

Creativity: Skills in content creation and campaign development are essential.

Project management: Organization and time management skills are needed to juggle multiple projects and meet deadlines.

Technical proficiency: Knowledge of social media platforms, email marketing tools, and content management systems (CMS).

Commercial awareness: Understanding of business objectives and how marketing contributes to them.

Proficiency in data analysis and reporting

Education: A bachelor's degree in marketing or a related field.