Brand Strategy & Planning
- Develop and execute annual and long-term brand strategies aligned with business objectives.
- Define brand positioning, messaging, and value propositions.
- Manage brand architecture, guidelines, and tone of voice.
Marketing & Campaign Management
- Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels.
- Work with creative and media agencies on campaign development and execution.
- Oversee product launches, promotions, and brand initiatives.
Consumer & Market Insights
- Conduct market research, consumer studies, and competitive analysis.
- Track brand health metrics such as awareness, consideration, and preference.
- Translate insights into actionable marketing strategies.
Product & Portfolio Management
- Work closely with product, sales, and supply chain teams on pricing, packaging, and promotions.
- Drive innovation, renovation, and portfolio optimization initiatives.
- Support sales teams with brand-led trade and activation programs.
