Brand Manager (English Newspaper)

Areas of Responsibility

Brand Management

• Advertising Campaign Draft creative brief for the advt. agency, evaluate creative shared, gather feedback from internal stakeholders, liaise with agency, execute campaign basis a media plan
• Consumer/Reader Engagement Involves a plethora of activities such as organizing panel discussions, awards ceremony, on-ground activities, national programmes such as Coordinate with event agency, print vendors, social media agency etc.
• Competition Analysis Keep track of newspapers in terms of content and activity. Monthly + Quarterly analysis and reporting involved
• Reader/Consumer Research Carry out research via agencies (Nielsen, IMRB etc.) as well as independently to understand consumer trends and behaviour
• Edition Management Work with regional teams to build readership and engagement for city editions. For example, a local event, panel discussion in Delhi, Pune etc.

Financial Management

• comfortable with numbers and excel, open to learn
• Independently analyse P&L, Revenue and Circulation on a monthly basis. Share findings with internal stakeholders. Identify areas to reduce costs, increase revenues.
• Liaise with other departments and work towards achieving cost and revenue objectives
• Creation of bi-monthly reports and presentations on the revenue, costs, competition and other elements for the product

Operations Management

• Work closely with depts. such as production, distribution, sales to either improve a process or fix a problem.
• Work towards gaining an in-depth understanding of the company's key functions
• This aspect involves a fair deal of co-ordination and follow-up with various depts

Sponsorship Initiatives

• Understand client/advertiser objectives and create sponsorship opportunities
• Create sponsorship proposals for existing and new programmes to drive revenues
• Liaise with sales team on a regular basis