Brand Manager

We're on the lookout for a brand manager, who will make a customer's purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as per what the consumers want. Our ideal candidate is a strategic brand manager, who can build brand awareness while augmenting the brand value and the overall profitability of the company. The brand manager should be flexible and easily adapt to the dynamic and transitional market of today.

Objectives of this role

• Understanding the behavior of the target audience and acting as a brand solutions manager

• Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager

• Maintain budgets, predict market trends and sales, along with assessing KPI and ROI

• Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team

• Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.

Responsibilities

• Conduct market studies and identify opportunities by being a diligent marketing brand specialist

• Undertake brand reputation projects and figure out the brand positioning

• Design brand communication strategies along with the brand director and use the right media to communicate them

• Adhere to established budgets, estimates and performance indicators

• Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs

• Devise further growth strategies, and implement them from a brand innovation manager's point of view.

Required skills and qualifications

• Prior work experience as a brand manager, or experience in assistant brand manager roles.

• Up-to-date with new marketing trends and basic brand manager tasks

• Excellent command of the English language along with written and verbal skills

• Compelling research and analytical skills

• Digital marketing knowledge will be an added advantage.

Preferred skills and qualifications.

• Bachelor's degree in business, marketing, or related fields

• Perspective to see marketing from a global brand specialist's point of view that aids expansion and growth

• Ability to think creatively and work cross-functionally within the brand manager job scope.