Brand Manager

About Company: The Times of India is the flagship publication of Bennett, Coleman & Co. Ltd. It is the world's largest English broadsheet daily newspaper and covers a wide range of news interests like political, business, sports, entertainment, lifestyle, etc. TOI is built on the key principle to question conventional wisdom and present a comprehensive perspective to the reader for the news around us. The TOI Editorial function is the driving force behind the generation of content that shapes the reader experience. With a focus on news and analysis, this function constantly endeavours to implement path-breaking ideas and drive value-creation innovations.

Summary: This position supports Brand Marketing initiatives in all Northern markets, for enhancing equity and engagement with TOI Brand, plans to increase circulation and development of new initiatives for monetization.

Job Description:

• Create and execute quarterly/ annual marketing plan in line with clear brand and product objectives for markets in North.

• Execution of strategic IPs for Northern markets and work with ad sales teams to get external sponsors on board for the same.

• Support internal teams for circulation enhancement by execution of consumer promotion activities.

• Execute insights-based initiatives for strategic national projects for enhancing Brand's equity and engagement as well as for new audience aggregation across platforms.

• Bring to the table a digital native perspective to the Brand plans.

• Creative development using AI tools with internal/external teams.

• Work with external partners for development and execution of media plans and on-ground activation.

• Responsible for competitive tracking, data analysis and generation of MIS reports.

Required Qualifications and Skills:

• MBA from Tier 2 institute with 2-4 years hands on experience in Brand Management.

• Marketing experience across Brand communications, Performance marketing / Growth marketing, social storytelling. Strong data-orientation and native digital marketing skills a must.

• Cross media execution experience is also necessary.

• Very high bias for action, ability to navigate ambiguity and high grit.

• Ability to smoothly operate in a fast-changing environment with multiple stakeholders. Strong communication & stakeholder-management skills.

• Strong analysis and presentation abilities, knowledge of measurement tools and techniques, hunger of learning.