Brand Manager

DeHaat, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 30+ crops in regional languages & we export to 30+ countries. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 13-year journey reflects impactful innovation in the agricultural sector.

DeHaat is on a mission to revolutionize Indian agriculture by offering end-to-end agricultural services to farmers, including distribution of high-quality agri inputs, customized farm advisory, financial services, and market linkages. Honest Farms by DeHaat is our initiative focused on delivering traceable, responsibly grown produce to modern consumers-connecting urban demand with rural supply in a fair, transparent, and sustainable way. We believe in being honest-with our farmers, our customers, and ourselves. We're building a food system that's good for people, good for farmers, and good for the planet.

DeHaat Website Link: DeHaat, From Seeds to Market | Online marketplace for farmers

DeHaat Honest Farms: Honest Farms

Amazon Store: DeHaat Honest Farms

Role Overview:

We're looking for a Brand Manager to build and scale the Honest Farms brand. You'll be responsible for developing marketing strategies that drive awareness, consumer trust, and engagement, while also supporting sales and brand growth across retail, digital, and B2B channels.

This role is ideal for someone who's hands-on, data-informed, and purpose-driven-with a strong bias for execution and storytelling that connects emotionally and authentically.

Responsibilities:

• Marketing & Planning: Create comprehensive marketing plans that align with business objectives, leveraging experience to drive sales and brand growth.
• Brand Management: Create compelling narratives that communicate our farm-to-fork promise, traceability, and commitment to farmers.
• Product Launches: Plan and execute product launch strategies to create impactful campaigns.
• Campaign Management: Plan, manage, and analyze multi-channel campaigns (paid, organic, partnerships) with clear KPIs.
• Consumer Insights & Feedback: Work closely with sales and product teams to understand consumer behavior and fine-tune messaging and positioning.

Required Skills & Experience

• 2-5 years of experience in FMCG marketing, preferably in food industry or product category.
• Strong strategic thinking, but comfortable rolling up sleeves and executing.
• Passionate about sustainability, food systems, or rural impact.
• Strong understanding of FMCG marketing principles, brand management, and campaign execution.
• Excellent written and verbal communication skills.
• Ability to analyze marketing performance and provide data-driven insights.

Why Join Us

Purpose: Work on something that directly improves farmer livelihoods and consumer health.

Ownership: Be part of a small, agile team where your ideas matter.

Impact: Help shape the identity of one of India's most promising brands.